Pine & Co
압구정동, Seoul
Bar in Seoul, South Korea
Book with PearlThe Read
Korean-Rooted Bar Craft
Why go
Pine & Co is a strong Gangnam choice when you want a recognised Seoul cocktail bar rather than an easygoing group hang. Its Asia's Best Bars, Top 500 Bars, Tatler recognition make it more compelling for serious bar-goers than casual large parties. Best suited to two to four guests; larger groups should have a backup plan.
About Pine & Co
Pine & Co is a Seoul bar recognized by World's 50 Best Asia's Best Bars at #50 in 2024, Top 500 Bars at #425 in 2025, Tatler 2025 as listed in Best Bars Asia-Pacific. Plan around it as a recognised bar option in Seoul rather than relying on assumptions about menu format, seating, service style, or specific drinks.
The clearest practical note is the dress code: smart casual. If you are comparing Pine & Co with other Seoul bar options, keep the decision grounded in its recognition and your own plans for the evening rather than assumptions about a particular cocktail, room layout, or booking format.
Why this works as a focused Seoul bar stop
The main reason to choose Pine & Co is credibility. Recognition from World's 50 Best Asia's Best Bars, Top 500 Bars, Tatler places it among bars that have received regional or international attention, which matters if you want a Seoul bar with an accolade trail rather than a purely casual stop.
For a returning visitor, the smart move is not to over-plan around a named drink or a specific service style. Treat Pine & Co as a recognised Seoul bar with a smart-casual dress code, confirm current operating details directly before you go.
Better planned with a Seoul backup
It is sensible to have a backup plan in Seoul. That does not mean Pine & Co is a difficult choice; it simply keeps your plans flexible around capacity, reservations, walk-ins, or group fit.
If this is part of a wider Seoul plan, use the city guides rather than forcing one venue to do everything: Our full Seoul bars guide for alternate drinks, Our full Seoul restaurants guide for dinner before or after, Our full Seoul hotels guide if staying close to your evening plans matters. Other Seoul bar research can also include named comparison venues such as Alice Cheongdam, Clos de Yong, Polestar, SAHM, Wine Clubhouse.
Planning details
- Location
- 33 지하 Seolleung-ro 157-gil, Gangnam District, Seoul
- Website
- instagram.com/pineandco_seoul?igsh=MTdzeHV5OGRnMW51NA%3D%3D
- Phone
- +82 10-6817-0406
The take
The Take
The Vibe
Pine & Co lives the subterranean cocktail ideal: you descend from Gangnam’s street energy into a deliberately compressed atmosphere that rewards patience. The bar sits within a quieter tier of specialist venues, favoring a measured progression over high-volume service. Its appearances in Asia’s Leading Bars and the Top 500 Bars list underline a program that is consistent, knowledgeable and hospitality-driven. Expect a focused, low-lit environment where conversation and the ritual of arrival are central; the sense of discovery and careful hospitality make the experience feel considered rather than casual.
Best For
This is an evening destination for guests who prefer curated, bartender-led drinking to loud club scenes. It suits date nights and special occasions where a slower, attentive service model is part of the appeal: you’re more likely to book time for a tasting-style progression than to pop in for a quick round. The bar’s placement in respected regional rankings signals a dependable experience for visitors seeking a refined cocktail program in Sinsa—people who value craft, conversation and the ceremony of well-made drinks.
Ordering Tips
Pine & Co operates more like a tasting counter than a traditional cocktail menu, so start by talking with the bartender rather than scanning a list. The team reads guests and composes a sequence, so be prepared to describe preferences and let the program unfold. Patience is rewarded: the experience is built around progression, not immediate menu transactions. Avoid treating it like a volume bar—embrace the guided format and allow the bartender to map a tasting order tailored to your palate.
Venue details
Ambiance
Dark with minimal lighting, low leather couches, flickering candle-lit bookshelves, and a nostalgic retro Seoul house atmosphere evoking the 1980s-1990s.
Tags
Vibe
Best For
Experience
Format
At the Bar
- Bar Category
- Speakeasy
- Late Night
- Open Until 2am
Signature Pours
- Kimchi Cocktail
- Ant Love Corn
Planning details
Location
33 지하 Seolleung-ro 157-gil, Gangnam District, Seoul · Directions
Recognition and awards
Also consider
Where to look if this does not work
If Pine & Co is too hard to secure for your date, try Alice Cheongdam for another Cheongdam cocktail option with more occasion energy. For a wine-led group, Wine Clubhouse is the cleaner pivot.
Bar context
How Pine & Co compares in Seoul
Choose Pine & Co when recognition matters and the night is built around cocktails in Gangnam. Against Wine Clubhouse and Clos de Yong, it reads as the stronger pick for a cocktail-led plan, while those two make more sense when the group is wine-led or wants a softer drinking format.
For booking pressure, Pine & Co is the harder call: its awards profile means it suits guests willing to plan ahead. Polestar and SAHM are better cross-shops if the priority is a less formal backup rather than chasing a ranked-bar night. For a group of four or more, that flexibility may matter more than prestige.
Alice Cheongdam is the closest comparison for readers who want a Cheongdam-area cocktail plan with a sense of occasion. Pick Pine & Co if awards credibility is the deciding factor; pick Alice Cheongdam if the group wants a more theatrical-feeling alternative and the booking path looks easier for your date.
Explore Seoul
Around this place
Discover more on Pearl
Unlock the full Pine & Co guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare Pine & Co
| Venue | Location | Awards |
|---|---|---|
| Pine & Co | Seoul | Top 500 Bars 2026 · #4252025 Asia's 50 Best Bars · #52Tatler Best Bars Asia-Pacific 20252024 Asia's 50 Best Bars · #50 |
| Wine Clubhouse | Seoul | No published awards |
| Polestar | Seoul | No published awards |
| SAHM | Seoul | No published awards |
| Clos de Yong | Seoul | No published awards |
| Alice Cheongdam | Seoul | Top 500 Bars 2026 · #156Tales Spirited Awards 2026 - Best International Bar Team – APAC * - Best International Bar Team – APAC * (Regional Top 10 Honoree)2025 Asia's 50 Best Bars · #13Tatler Best Bars Asia-Pacific 20252024 Asia's 50 Best Bars · #462023 World's 50 Asia's Best Bars · #282022 Asia's Best Bars · #402021 World's 50 Asia's Best Bars · #412020 World's 50 Asia's Best Bars · #47 |
How Pine & Co Seoul compares with similar nearby venues.
FAQ
Frequently Asked Questions
Do I need a reservation at Pine & Co?
Check the venue's current booking guidance before planning your night. Pine & Co has recognition from World's 50 Best Asia's Best Bars, Top 500 Bars, Tatler, so advance planning is sensible.
What is Pine & Co known for?
Pine & Co is known as a recognised Seoul bar with listings from World's 50 Best Asia's Best Bars, Top 500 Bars, Tatler. The dress code is smart casual.
