Restaurant in New York City, United States
Lure Fishbar
175Pearl PointsSoHo seafood pick

About Lure Fishbar
Lure Fishbar is a strong Soho pick when you want polished seafood without turning the night into a formal splurge. It is easier to use than Marea for a repeatable downtown meal, more occasion-ready than Mermaid Oyster Bar, especially useful for lunch, dates, or small groups that want seafood range and a lively room.
For a seafood reservation in New York City, Lure Fishbar is a direct option to consider. The verified basics are clear: it serves seafood, the chef/owner is Preston Clark, the dress code is smart casual, the restaurant is open daily from 11:30 AM, with closing listed as 11 PM Monday through Saturday and 10 PM on Sunday.
The decision point is simple: book this when you want a New York City seafood meal with practical hours and a smart-casual setting. Lure Fishbar also has external recognition from Opinionated About Dining, including a Top Restaurants in North America ranking in 2025 and a recommendation in 2026. That gives the restaurant a confirmed critical signal beyond the basic category of seafood dining.
Choose it for seafood, not a rigid tasting-menu plan
The safest way to frame Lure Fishbar is as a seafood restaurant rather than as a venue defined by any single dish, format, or special menu. The verified information does not establish a tasting-menu structure, a specific signature order, or a particular service style, so plan around the broader seafood category and the confirmed opening hours. If you are comparing New York City seafood reservations, Marea and Mermaid Oyster Bar are natural names to consider alongside Lure Fishbar.
Because Lure Fishbar opens at 11:30 AM daily, it can work for earlier dining as well as dinner. Monday through Saturday, the listed hours run until 11 PM; on Sunday, they run until 10 PM. For broader planning beyond this reservation, Our full New York City restaurants guide is the better place to compare seafood against other categories; pair it with Our full New York City bars guide if the night needs a second stop.
Where it fits in the New York City seafood set
Lure Fishbar belongs in the New York City seafood conversation with other seafood-focused options such as Crevette, Marea, Mermaid Oyster Bar, The Fulton. The grounded reasons to choose Lure Fishbar are its seafood focus, Preston Clark's role as chef/owner, smart-casual dress code, daily opening hours, confirmed Opinionated About Dining recognition.
For planning, use the published hours as the clearest practical guide: 11:30 AM to 11 PM Monday through Saturday, 11:30 AM to 10 PM on Sunday. The verified data does not establish seating capacity, price level, reservation difficulty, delivery, takeout, allergy accommodations, or a beverage program, so confirm those details directly before building a plan around them. For visitors building a wider trip, keep logistics separate with broader New York City planning resources.
Quick reference: book Lure Fishbar for seafood in New York City, note the smart-casual dress code, check the day-specific hours, compare it with Marea, Mermaid Oyster Bar, Crevette, The Fulton, or other New York City dining options if you are deciding between seafood reservations.
Frequently Asked Questions
How far ahead should I book Lure Fishbar?
The verified information does not establish reservation difficulty or a recommended booking window. If timing matters, especially for a specific date or party size, check availability directly with Lure Fishbar before making firm plans.
What should I wear to Lure Fishbar?
The dress code is smart casual. You do not need to treat it as a formal dress-code restaurant, but a neat, polished look fits the stated guidance.
What should I order at Lure Fishbar?
Seafood is the verified cuisine, Preston Clark is the chef/owner. The verified information does not identify a required dish or signature order, so use the current menu and the restaurant's guidance when deciding.
Is earlier dining or dinner better at Lure Fishbar?
Lure Fishbar is listed as open from 11:30 AM daily. Hours run until 11 PM Monday through Saturday and until 10 PM on Sunday, so earlier dining and dinner are both possible within the published schedule.
Can Lure Fishbar accommodate groups?
The verified information does not state seating capacity, private dining options, or group policies. Check the venue's official channels if you are planning for more than a standard table.
What should a first-timer know about Lure Fishbar?
Treat Lure Fishbar as a seafood restaurant in New York City with a smart-casual dress code, daily hours beginning at 11:30 AM, confirmed Opinionated About Dining recognition for 2025 and 2026.
Location
142 Mercer St, New York, NY 10012
New York City, United States
Compare Lure Fishbar
| Venue | Price |
|---|---|
| Lure Fishbar | |
| Mermaid Oyster Bar | |
| Crevette | $$$ |
| The Fulton | |
| Marea | $$$$ |
| Vernick Fish |
Side-by-side comparison to help you decide where to book.
Also Consider
- Mermaid Oyster Bar, Seafood, Seafood
- Crevette, Seafood, $$$
- The Fulton, Seafood, Seafood
- Marea, Seafood, $$$$
- Vernick Fish, Seafood, Seafood
How Lure Fishbar compares
Against Mermaid Oyster Bar, Lure Fishbar is the more polished Soho choice. Mermaid Oyster Bar is better for a looser oyster-bar meal; Lure is better when the room and address need to carry more of the occasion.
Crevette sits in a $$$ seafood lane, while Marea is the $$$$ splurge option. Choose Crevette when price clarity and a tighter seafood spend matter; choose Marea when the meal needs a more formal, high-cost signal. Lure Fishbar is the middle-ground booking: easier to justify for repeat visits and less stiff than a luxury seafood night.
The Fulton is the stronger pick when waterfront setting is the priority. Vernick Fish is outside the metro comparison set, so it is more useful as a seafood reference point than a direct backup. If the goal is a credible New York City seafood reservation with downtown energy and manageable booking friction, Lure Fishbar is the practical call.
Recognized By
Explore New York City
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