Lure Fishbar
Seafood · SoHo-Little Italy-Hudson Square, New York City
Restaurant in New York City, United States
Book with PearlThe Read
SoHo Raw Bar Anchor
Chef
Preston Clark
Dress
Smart Casual
Why go
Lure Fishbar is a strong Soho pick when you want polished seafood without turning the night into a formal splurge. It is easier to use than Marea for a repeatable downtown meal, more occasion-ready than Mermaid Oyster Bar, especially useful for lunch, dates, or small groups that want seafood range and a lively room.
About Lure Fishbar
For a seafood reservation in New York City, Lure Fishbar is a direct option to consider. It serves seafood, the chef/owner is Preston Clark, the dress code is smart casual, the restaurant is open daily from 11:30 AM, with closing listed as 11 PM Monday through Saturday and 10 PM on Sunday.
The decision point is simple: book this when you want a New York City seafood meal with practical hours and a smart-casual setting. Lure Fishbar also has external recognition from Opinionated About Dining, including a Top Restaurants in North America ranking in 2025 and a recommendation in 2026. That gives the restaurant a critical signal beyond the basic category of seafood dining.
Choose it for seafood, not a rigid tasting-menu plan
The safest way to frame Lure Fishbar is as a seafood restaurant rather than as a venue defined by any single dish, format, or special menu. Plan around the broader seafood category and its opening hours. If you are comparing New York City seafood reservations, Marea and Mermaid Oyster Bar are natural names to consider alongside Lure Fishbar.
Because Lure Fishbar opens at 11:30 AM daily, it can work for earlier dining as well as dinner. Monday through Saturday, the listed hours run until 11 PM; on Sunday, they run until 10 PM. For broader planning beyond this reservation, Our full New York City restaurants guide is the better place to compare seafood against other categories; pair it with Our full New York City bars guide if the night needs a second stop.
Where it fits in the New York City seafood set
Lure Fishbar belongs in the New York City seafood conversation with other seafood-focused options such as Crevette, Marea, Mermaid Oyster Bar, The Fulton. Reasons to choose Lure Fishbar are its seafood focus, Preston Clark's role as chef/owner, smart-casual dress code, daily opening hours, Opinionated About Dining recognition.
For planning, use the published hours as the clearest practical guide: 11:30 AM to 11 PM Monday through Saturday, 11:30 AM to 10 PM on Sunday. Confirm details such as seating capacity, price level, reservation difficulty, delivery, takeout, allergy accommodations, or a beverage program directly before building a plan around them. For visitors building a wider trip, keep logistics separate with broader New York City planning resources.
Quick reference: book Lure Fishbar for seafood in New York City, note the smart-casual dress code, check the day-specific hours, compare it with Marea, Mermaid Oyster Bar, Crevette, The Fulton, or other New York City dining options if you are deciding between seafood reservations.
Planning details
- Location
- 142 Mercer St, New York, NY 10012
- Reservations
- Book on SevenRooms
- Website
- lurefishbar.com
- Phone
- (212) 431-7676
The take
The Take
The Vibe
Lure Fishbar anchors SoHo with a focused, sophisticated seafood programme that favors discipline over flash. The raw bar is the restaurant's clear point of pride — a place where oyster condition, shucking technique, and temperature control are treated as culinary arguments. The room sits squarely in the middle of Manhattan's seafood spectrum: full-service and serious without the formality of a white-tablecloth temple. That balance gives it a classic, slightly intimate feel, especially around the bar, where the kitchen's standards are on full display and the experience rewards attention to the craft of chilled shellfish and crudo.
Best For
This is a spot for diners who care about the quality and care behind a raw-bar programme. Repeat visitors and those who follow dependable seafood offerings will appreciate the consistency that earns Lure placement on dining lists driven by frequent diners. The restaurant suits people who enjoy watching technique — shucking, plating chilled shellfish, and crudo work — which makes a bar seat particularly desirable. It also fits nights out where the focus is seafood-forward tasting rather than spectacle, appealing to guests who prefer a measured, serious approach to fish and shellfish.
Ordering Tips
Lean into the raw-bar strengths: order oysters and chilled shellfish to judge the kitchen's attention to temperature and freshness. The venue's signature preparations reward tasting rather than heavy explanation — consider sharing a mix of crudo and classic chilled plates. If you can, take a seat at the bar: the write-up explicitly notes that the programme 'rewards a guest who sits at the bar rather than a corner table.' Given the kitchen's consistency, pick a few small seafood plates to share and sample a signature item or two (listed among the venue's standout dishes) for a representative sense of the menu.
Venue details
Ambiance
Sleek nautical decor featuring polished wood, leather booths, and soft lighting, creating a glamorous ocean liner atmosphere that's cozy yet lively and often noisy.
Tags
Vibe
Best For
View
At the Table
- Dress Code
- Smart Casual
- Noise Level
- Lively
- Service Style
- Upscale Casual
- Meal Pacing
- Standard
- Capacity
- Medium
Signature Dishes
- Lobster Roll
- Sea Urchin Bucatini
- Shazam Roll
- Tuna Tataki
Planning details
Location
Recognition and awards
Also consider
Also Consider
- Mermaid Oyster Bar, Seafood, Seafood
- Crevette, Seafood, $$$
- The Fulton, Seafood, Seafood
- Marea, Seafood, $$$$
- Vernick Fish, Seafood, Seafood
Restaurant context
How Lure Fishbar compares
Against Mermaid Oyster Bar, Lure Fishbar is the more polished Soho choice. Mermaid Oyster Bar is better for a looser oyster-bar meal; Lure is better when the room and address need to carry more of the occasion.
Crevette sits in a $$$ seafood lane, while Marea is the $$$$ splurge option. Choose Crevette when price clarity and a tighter seafood spend matter; choose Marea when the meal needs a more formal, high-cost signal. Lure Fishbar is the middle-ground booking: easier to justify for repeat visits and less stiff than a luxury seafood night.
The Fulton is the stronger pick when waterfront setting is the priority. Vernick Fish is outside the metro comparison set, so it is more useful as a seafood reference point than a direct backup. If the goal is a credible New York City seafood reservation with downtown energy and manageable booking friction, Lure Fishbar is the practical call.
Explore New York City
Around this place
Discover more on Pearl
Unlock the full Lure Fishbar guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare Lure Fishbar
| Venue | Location | Cuisine | Awards | Price |
|---|---|---|---|---|
| Lure Fishbar | New York City | Seafood | 2026 OAD Top Restaurants in North America Recommended2025 OAD Top Restaurants in North America Ranked · #603 | ; |
| Mermaid Oyster Bar | New York City | Seafood | 2025 OAD Casual in North America Ranked · #8672024 OAD Casual in North America Ranked · #838 | ; |
| Crevette | New York City | Seafood | 2025 Resy Best of the Hit List2025 Michelin Plate | $$$ |
| The Fulton | New York City | Seafood | 2026 OAD Casual in North America Recommended2025 OAD Casual in North America Ranked · #795 | ; |
| Marea | New York City | Seafood | 2026 OAD Top Restaurants in North America Ranked · #1372026 Forbes Recommended2026 Wine Spectator Best of Award of Excellence2026 La Liste Top Restaurants2025 OAD Top Restaurants in North America Ranked · #1782025 Wine Spectator Best of Award of Excellence2025 Forbes 4-Star2025 Michelin Plate2024 OAD Top Restaurants in North America Ranked · #101 | $$$$ |
| Vernick Fish | Philadelphia | Seafood | 2026 OAD Casual in North America Recommended2026 James Beard Award Semifinalists2026 Wine Spectator Award of Excellence2025 OAD Casual in North America Ranked · #4772025 James Beard Award Semifinalists2025 Wine Spectator Award of Excellence | ; |
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How Lure Fishbar New York City compares with similar nearby venues.
FAQ
Frequently Asked Questions
How far ahead should I book Lure Fishbar?
What should I wear to Lure Fishbar?
The dress code is smart casual. You do not need to treat it as a formal dress-code restaurant, but a neat, polished look fits the expectation.
What should I order at Lure Fishbar?
Seafood is the cuisine, Preston Clark is the chef/owner. Use the current menu and the restaurant's guidance when deciding.
Is earlier dining or dinner better at Lure Fishbar?
Lure Fishbar is open from 11:30 AM daily. Hours run until 11 PM Monday through Saturday and until 10 PM on Sunday, so earlier dining and dinner are both possible within the schedule.
What should a first-timer know about Lure Fishbar?
Treat Lure Fishbar as a seafood restaurant in New York City with a smart-casual dress code, daily hours beginning at 11:30 AM, Opinionated About Dining recognition for 2025 and 2026.
