HOWOO
Midtown South-Flatiron-Union Square, New York City
Restaurant in New York City, United States
Book with PearlThe Read
Dress
Business Casual
Why go
HOWOO is worth considering for an easy Midtown dinner when location and flexibility matter more than a documented chef, wine program, or tasting-menu structure. It has 2026 recognition from Opinionated About Dining, but the practical case is convenience: book it for groups or late plans, not for a high-certainty splurge.
About HOWOO
HOWOO is a New York City venue with evening hours throughout the week and midday opening on Saturday and Sunday. Plan around what is known: business casual dress, published hours, and a confirmed Opinionated About Dining Top Restaurants in North America Recommended recognition for 2026.
Better for plans based on practical details
HOWOO is easiest to assess through its basics rather than claims about format or menu. It is open Monday through Wednesday from 5–11 PM, Thursday from 5 PM–12 AM, Friday from 5 PM–1 AM, Saturday from 12 PM–1 AM, and Sunday from 12–11 PM. The venue also lists a business casual dress code.
The recognition is notable: HOWOO has an Opinionated About Dining Top Restaurants in North America Recommended nod for 2026. Beyond that, the publicly usable decision data is thin: no chef, no confirmed cuisine subtype, no published price band, and no named signature dishes are available.
Use HOWOO when the known details fit your night
Choose HOWOO when the hours and business casual dress code fit your New York City plans. Because a tasting-menu format, bar setup, wine program, takeout, delivery, allergy accommodations, and seating capacity are not established, those details should be checked directly with the venue before booking.
If you are comparing options, consider HOWOO alongside other New York City dining choices such as Dons Bogam, Hyun, NUBIANI, Octo, or Soju Haus, depending on the kind of evening you are planning. The safest approach is to confirm current menus, availability, and service details through official channels.
Quick reference: choose HOWOO for a New York City venue with hours, business casual dress, and confirmed 2026 Opinionated About Dining recognition; check directly before relying on any specific menu, seating, beverage, or service-format detail.
Planning details
- Location
- 7 E 31st St, New York, NY 10016
- Reservations
- Book on OpenTable
- Website
- howoo.nyc
- Phone
- +13475045401
The take
The Take
The Vibe
HOWOO situates itself on the quiet edge of Koreatown and the steadier rhythm of Midtown, trading the strip’s bustle for a more restrained, deliberate presence. The tone is refined and low-key: you feel the ‘quieter confidence’ of an address that leans into fine-dining rather than the neighborhood’s longtime casual energy. The kitchen’s focus on high-end proteins frames the room around an elevated, meat-forward experience that reads modern and intimate without calling attention to itself. This is a dinner room that prefers taut refinement over flash, a place for focused meals and composed conversation.
Best For
HOWOO is best experienced at dinner, when its fine-dining ambitions and substantial steak offerings register most clearly. The menu’s signature items — Miyazaki A5 Wagyu Filet Mignon, 35-day Dry Aged Prime Ribeye, Snow Marble Boneless Short Rib and the Duo Prime Package — position the restaurant for date nights, business dinners and celebratory meals that call for something elevated. Located just off the Koreatown strip in Midtown, it also suits groups seeking a polished, meat-forward evening rather than the louder, late-night scene one block south.
Ordering Tips
Lean into the restaurant’s standout proteins: the Miyazaki A5 Wagyu Filet Mignon and the 35-day Dry Aged Prime Ribeye are clearly central to the kitchen’s pitch, and the Duo Prime Package suggests a shared, steak-centric approach for two or more. The Snow Marble Boneless Short Rib and Steak Tartare offer additional ways to sample the kitchen’s take on premium beef. Given HOWOO’s positioning as a Korean fine-dining destination in Midtown, plan for a dinner-focused visit and treat the larger steak selections as the evening’s centerpiece.
Venue details
Ambiance
Dim, luxe atmosphere with sophisticated interiors and warm hospitality, creating an upscale yet approachable dining experience.
Tags
Vibe
Best For
Experience
Sourcing
At the Table
- Dress Code
- Business Casual
- Noise Level
- Conversational
- Service Style
- Upscale Casual
- Meal Pacing
- Leisurely
- Capacity
- Medium
Signature Dishes
- Miyazaki A5 Wagyu Filet Mignon
- 35-day Dry Aged Prime Ribeye
- Duo Prime Package
- Snow Marble Boneless Short Rib
- Steak Tartare
Know before you go
Know Before You Go
- Getting there
- 7 E 31st St, New York, NY 10016
Planning details
Location
Recognition and awards
Also consider
Where to go if this does not fit
If HOWOO is not the right call, book Dons Bogam for a clearer Korean category and $$ price signal. For a more casual, drink-led night, Soju Haus is the closer match.
Restaurant context
How HOWOO compares in New York City
Compared with Hyun and NUBIANI, HOWOO is the lower-friction choice. Hyun and NUBIANI are better fits when Korean BBQ is the point of the night and the group wants a more defined meat-focused experience. HOWOO makes more sense when the group wants Midtown access, easier planning, and less pressure around the reservation.
Octo and Dons Bogam both give clearer price signals at $$, which helps diners trying to manage value before booking. Octo is the better cross-shop for Asian contemporary cooking at a known mid-tier price, while Dons Bogam is the cleaner choice for a Korean meal with a defined category. HOWOO wins when flexibility matters more than category clarity.
Soju Haus is the peer to consider if the night is more drink-led and casual. Pick HOWOO for a fuller restaurant plan; pick Soju Haus when the group wants a looser evening with less emphasis on the meal itself.
Explore New York City
Around this place
Discover more on Pearl
Unlock the full HOWOO guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare HOWOO
| Venue | Location | Cuisine | Awards | Price |
|---|---|---|---|---|
| HOWOO | New York City | , | 2026 OAD Top Restaurants in North America Recommended | , |
| Hyun | New York City | Korean BBQ | 2026 OAD Top Restaurants in North America Recommended2025 OAD Top Restaurants in North America Ranked · #2632025 Michelin Plate2024 OAD Top Restaurants in North America Ranked · #2592023 OAD Top Restaurants in North America Highly Recommended | , |
| Octo | New York City | Asian Contemporary | 2025 Michelin Plate2024 Michelin Plate | $$ |
| NUBIANI | New York City | Korean BBQ | 2026 OAD Top Restaurants in North America Recommended2025 OAD Top Restaurants in North America | , |
| Soju Haus | New York City | No published awards | , | , |
| Dons Bogam | New York City | Korean | 2025 Michelin Plate | $$ |
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How HOWOO New York City compares with similar nearby venues.
FAQ
Frequently Asked Questions
Can I eat at the bar at HOWOO?
What should I order at HOWOO?
Specific dishes and menu format are not established. For a first visit, check HOWOO's official channels for the current menu and order based on the latest information from the venue.
Is HOWOO good for solo dining?
Solo-dining suitability is not established. The confirmed details are the New York City location, business casual dress code, and hours: Monday through Wednesday 5–11 PM, Thursday 5 PM–12 AM, Friday 5 PM–1 AM, Saturday 12 PM–1 AM, and Sunday 12–11 PM.
What is HOWOO known for?
HOWOO is a New York City venue with confirmed Opinionated About Dining Top Restaurants in North America Recommended recognition for 2026.
