Issho Bin Honten
Matsusaka
Restaurant in Matsusaka, Japan
Book with PearlThe Read
Price
$30–50per person
Dress
Casual
Why go
A Tabelog 100 – Yakiniku WEST selection since 2018, serving A5 Matsusaka beef at JPY 4,000–JPY 4,999 dinner pricing. The 80-seat venue offers yakiniku, sukiyaki, and izakaya formats with parking, extended hours, and family-friendly seating: positioning it as a reliable mid-tier alternative to Matsusaka's high-end sukiyaki specialists.
About Issho Bin Honten
Issho Bin Honten is a Matsusaka venue open daily from 11 AM to 9:30 PM with a casual dress code. Its published price bands are JPY 3,000–JPY 3,999 and JPY 4,000–JPY 4,999, making it useful to compare against other Matsusaka options without assuming a specific menu, service style, seating layout, or booking process.
Its standout recognition is inclusion on the Tabelog 100 - Yakiniku - WEST - 2025 list.
Why It Holds a Place in Matsusaka Dining Research
For travelers planning meals in Matsusaka, Issho Bin Honten stands out because of its 2025 Tabelog 100 - Yakiniku - WEST recognition and its broad daily operating window. That makes it a candidate to consider alongside other named Matsusaka dining options such as Beef Club Noel, Matsujirou no Mise Matsusaka honten, Tonkatsu Nozaki, Wadakin, and 和田金, depending on budget, availability, and the kind of meal you want.
Key practical details: the venue is in Matsusaka, dress is casual, hours are 11 AM–9:30 PM every day, and the price ranges are JPY 3,000–JPY 3,999 and JPY 4,000–JPY 4,999.
How It Fits a Matsusaka Dining Itinerary
Issho Bin Honten fits best as a straightforward Matsusaka dining option to research when you want a casual venue with Tabelog 100 - Yakiniku - WEST - 2025 recognition.
Use the price bands and daily 11 AM–9:30 PM hours as the practical starting point, then contact the venue or a current booking source for any live details that matter to your visit. For a broader look at Matsusaka dining, see our full Matsusaka restaurants guide.
Planning details
- Hours
- Monday: 11 AM–9:30 PM · Tuesday: 11 AM–9:30 PM
- Location
- 232-3 Minamimachi, Matsusaka, Mie 515-0034, Japan
- Website
- isshobin.com
- Phone
- +81 598-26-4457
The take
The Take
The Vibe
Issho Bin Honten presents itself straightforwardly as a Japanese meat specialist in Matsusaka, listing yakiniku (Japanese BBQ), izakaya and sukiyaki on its profile. The focus is unapologetically on premium A5-rank Matsusaka beef, which the venue highlights as its signature draw and offers at competitive prices. The restaurant has a no-smoking policy and is about 15 minutes from the Matsusaka Interchange. Issho Bin Honten serves high-grade local beef across classic Japanese formats.
Best For
This venue is best suited to diners who come for high-quality Matsusaka beef preparations, whether as yakiniku, izakaya-style plates or sukiyaki, and who prioritize the meat as the centerpiece of the meal. The emphasis on A5-rank Matsusaka beef and the specific call-outs to Japanese BBQ and hotpot formats make it a natural pick for evening meals focused on premium wagyū. Good value suggests an appeal to those seeking top-grade beef without the most extreme price points, and its no-smoking policy makes it approachable for diners who prefer a smoke-free environment.
Ordering Tips
When you visit, make the A5-rank Matsusaka beef your starting point: the restaurant highlights that premium grade and promotes good pricing on those selections. Yakiniku and sukiyaki are service styles, so expect menu options centered around grilled and hotpot beef preparations; ordering one of the featured Matsusaka beef items is the clearest way to experience the house specialty. The restaurant has a no-smoking policy and is roughly 15 minutes from the Matsusaka Interchange; menus, photos and user reviews are available to consult before you go.
Venue details
Ambiance
Bustling, casual yakiniku dining room with table grills, warm lighting and a local, salaryman-friendly atmosphere focused on enjoying high-quality Matsusaka beef in a relaxed setting.
Tags
Vibe
Best For
Experience
Sourcing
At the Table
- Dress Code
- Casual
- Noise Level
- Lively
- Service Style
- Casual
- Meal Pacing
- Standard
- Capacity
- Medium
- Kitchen
- Traditional
- Menu Format
- A la carte, Family style
- Drinks Focus
- Sake, Beer
- Dietary
- Pescatarian friendly
- Private Dining
- Available
Signature Dishes
- A5 Matsusaka beef cuts
- Assorted yakiniku platters
- Matsusaka beef bento-style sets
Know before you go
Know Before You Go
- Getting there
- 232-3 Minamimachi, Matsusaka, Mie 515-0034, Japan
Planning details
Hours
- Monday
- 11 AM–9:30 PM
- Tuesday
- 11 AM–9:30 PM
- Wednesday
- 11 AM–9:30 PM
- Thursday
- 11 AM–9:30 PM
- Friday
- 11 AM–9:30 PM
- Saturday
- 11 AM–9:30 PM
- Sunday
- 11 AM–9:30 PM
Location
Recognition and awards
Also consider
Also Consider
- Tonkatsu Nozaki, JPY 4,000 - JPY 4,999 JPY 4,000 - JPY 4,999, JPY 4,000 - JPY 4,999 JPY 4,000 - JPY 4,999
- Beef Club Noel, JPY 8,000 - JPY 9,999 JPY 5,000 - JPY 5,999, JPY 8,000 - JPY 9,999 JPY 5,000 - JPY 5,999
- Matsujirou no Mise Matsusaka honten, - JPY 999 - JPY 999 View spending breakdown, - JPY 999 - JPY 999 View spending breakdown
- Wadakin, Sukiyaki, Sukiyaki
- 和田金, Notable alternative
Restaurant context
Against Matsusaka's yakiniku and beef specialists, this venue occupies the middle ground: more credentialed than budget options like Matsujirou no Mise Matsusaka honten (under JPY 999 lunch), less formal than sukiyaki houses like Wadakin or 和田金. Beef Club Noel charges JPY 8,000–JPY 9,999 at dinner and delivers a more polished room, making it the better choice for special occasions; this venue's JPY 4,000–JPY 4,999 dinner pricing and 80-seat capacity favor groups prioritizing access over ambiance. Gyugin Honten competes at a similar price tier but lacks the Tabelog 100 recognition. For ease of booking and repeat-visit value, the venue's extended hours (11 AM–9:30 PM daily) and parking capacity make it the most practical option among Matsusaka's Tabelog-listed yakiniku spots.
If budget is flexible and ambiance matters, go to Beef Club Noel. If you're traveling with family or a larger group and want Tabelog-verified Matsusaka beef without sukiyaki formality, book here. Solo diners and couples seeking intimacy should look elsewhere, Kitagawa offers a quieter room at comparable pricing. The Tabelog 100 streak since 2018 is the clearest endorsement: consistent execution at a price tier that doesn't require advance reservation anxiety or special-occasion budgeting.
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Around this place
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Unlock the full Issho Bin Honten guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
FAQ
Frequently Asked Questions
What should a first-timer know about Issho Bin Honten?
Issho Bin Honten is in Matsusaka, has a casual dress code, and is open daily from 11 AM to 9:30 PM. Its price bands are JPY 3,000–JPY 3,999 and JPY 4,000–JPY 4,999. It is also listed on Tabelog 100 - Yakiniku - WEST - 2025.
Is Issho Bin Honten worth the price?
The price bands are JPY 3,000–JPY 3,999 and JPY 4,000–JPY 4,999. Whether it is worth it depends on your budget and plans in Matsusaka; its Tabelog 100 - Yakiniku - WEST - 2025 recognition is the strongest point in its favor.
