W New York - Times Square
Midtown-Times Square, New York City
Hotel in New York City, United States
Book with PearlWhy go
W New York - Times Square works when Broadway access and Midtown convenience matter more than a quiet neighborhood feel. Its MICHELIN Guide hotel selection adds credibility, but the practical reason to stay is location: book it for theater weekends, first-time city logistics, short trips where saving transit time has real value.
About W New York - Times Square
W New York - Times Square is a New York City hotel with a smart casual dress code and MICHELIN Guide Hotels Selected recognition for 2025. Evaluate it as a named New York City stay, check current amenities, room features, dining formats, neighborhood advantages, service details directly before booking.
Travelers comparing options in New York City can consider W New York - Times Square alongside CIVILIAN Hotel, Hard Rock Hotel New York, Merrion Row Hotel and Public House, The Gallivant Times Square, The Times Square EDITION. Beyond those comparisons, other New York City hotels and dining options should be assessed directly for current services, hours, pricing, policies.
Book for the essentials
The clearest details are direct: the venue is W New York - Times Square in New York City, the dress code is smart casual, it is listed as MICHELIN Guide Hotels Selected for 2025. Those facts can help frame it as a credible New York City hotel option without assuming specifics about atmosphere, amenities, room count, dining, or location details.
If you are choosing between hotels, compare the current offering directly with CIVILIAN Hotel, Hard Rock Hotel New York, Merrion Row Hotel and Public House, The Gallivant Times Square, The Times Square EDITION. For broader planning, use general New York City hotel and dining research to confirm practical details before booking.
Who gets the value here
W New York - Times Square is best evaluated by travelers who want a New York City hotel and prefer to make decisions from essentials rather than assumptions. Confirm services, prices, dining, room types, amenities, operating details directly before relying on them for a trip.
For travelers still building the trip, start with Our full New York City hotels guide, then layer in Our full New York City restaurants guide, Our full New York City bars guide, Our full New York City experiences guide, Our full New York City wineries guide.
Quick reference: choose W New York - Times Square for a New York City hotel option with smart casual dress code guidance and MICHELIN Guide Hotels Selected recognition; check trip-critical details directly before booking.
Part of
W Hotels48 locations on PearlPlanning details
- Location
- 1567 Broadway, New York, NY 10036
- Website
- marriott.com/en-us/hotels/nycwh-w-new-york-times-square/overview/?scid=f2ae0541-1279-4f24-b197-a979c79310b0
- Phone
- (212) 930-7400
The take
The Take
The Vibe
W New York - Times Square leans into the city as its principal amenity, presenting a high-energy, design-forward personality that feels more theatrical than retreat. The property sits at the axis of Broadway and the Midtown commercial core, so the lights and spectacle of Times Square are framed as part of the guest experience rather than a compromise. Michelin recognition signals consistent service and a place within New York's luxury set, but the hotel retains a lively, fashion-conscious edge—suited to travellers who want to be in the performance of the city rather than removed from it.
Best For
This hotel is best for guests who want to stay at the heart of Manhattan's theatre and Midtown action: pre-theatergoers, late-night explorers, and travellers who prefer a stylish, central base. Business travellers who need quick access to Midtown offices and visitors planning a weekend escape to experience Times Square will find the location hard to beat. The property's Michelin Selected Hotels designation also reassures guests who expect consistent service quality amid the city's bustle.
Stay Tips
If you want to experience Times Square as part of your stay, request a room on the upper floors facing Broadway—the description emphasizes the performative light of those floors as a feature. Conversely, if you prefer some quiet, note that the property intentionally embraces the area's energy and may not be the best choice for a tranquil retreat. For theatre nights and late returns, plan arrival and departures with the area's pedestrian activity in mind and take advantage of the hotel's central Midtown location.
Venue details
Ambiance
Sultry, design-focused atmosphere with retro-luxe neon lighting, modern art, and energetic nightlife vibes; the Living Room bar features cozy couches and signature cocktails paying homage to Broadway's bright lights.
Tags
Vibe
Best For
Experience
Amenities
View
Accessibility
About the Stay
- Rooms
- 509
- Check-in
- 16:00
- Check-out
- 12:00
- Property Style
- Luxury Lifestyle Hotel with Bold Modern Design and Cultural Positioning; Recently Renovated to Emphasize Contemporary Art and See and Be Seen Social Spaces.
- Design Style
- Modern with Bold Contemporary Art, Neon Accents, Sleek Furnishings, and Theatrical Broadway Inspired Elements; Signature W Aesthetic with Minimalist Luxury.
Planning details
Location
1567 Broadway, New York, NY 10036 · Directions
Recognition and awards
Also consider
Also Consider
- The Times Square EDITION, Notable alternative
- The Gallivant Times Square, Notable alternative
- Hard Rock Hotel New York, Notable alternative
- CIVILIAN Hotel, Notable alternative
- Merrion Row Hotel and Public House, Notable alternative
Hotel context
How it compares in Times Square
Against The Times Square EDITION, W New York - Times Square is the more direct play for travelers who want a familiar, high-energy Midtown base without making the hotel feel like the whole trip. The EDITION is the stronger cross-shop if ambiance and a more polished lifestyle-hotel feel matter more than simple Broadway-area utility.
The Gallivant Times Square is the value check: consider it when the room is mainly for sleeping and the budget needs to stretch. Hard Rock Hotel New York makes more sense for travelers who want a theme-forward Midtown stay with a stronger entertainment identity, while W New York - Times Square is easier to justify when the priority is central positioning over concept.
CIVILIAN Hotel and Merrion Row Hotel and Public House are better cross-shops for guests who want a smaller-scale feel near the Theater District. Book W New York - Times Square for easy logistics and a MICHELIN Guide hotel selection; book one of those if a less corporate, more intimate stay is worth giving up some scale.
Explore New York City
Around this place
Discover more on Pearl
Unlock the full W New York - Times Square guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare W New York - Times Square
| Venue | Location | Awards |
|---|---|---|
| W New York - Times Square | New York City | 2025 Michelin Selected Hotels |
| The Times Square EDITION | New York City | 2026 Virtuoso Luxury Hotel Collection2025 Michelin Selected Hotels2025 Forbes Recommended |
| The Gallivant Times Square | New York City | No published awards |
| Hard Rock Hotel New York | New York City | 2025 Forbes Recommended |
| CIVILIAN Hotel | New York City | No published awards |
| Merrion Row Hotel and Public House | New York City | No published awards |
How W New York - Times Square compares with similar nearby venues.
FAQ
Frequently Asked Questions
Is W New York - Times Square family-friendly?
W New York - Times Square is a New York City hotel with a smart casual dress code and MICHELIN Guide Hotels Selected recognition for 2025; confirm current family-related details directly before booking.
How does W New York - Times Square compare to other hotels?
W New York - Times Square can be compared with CIVILIAN Hotel, Hard Rock Hotel New York, Merrion Row Hotel and Public House, The Gallivant Times Square, The Times Square EDITION. Check current amenities, pricing, style, services directly when deciding.
What is W New York - Times Square known for?
W New York - Times Square is a New York City hotel with a smart casual dress code and MICHELIN Guide Hotels Selected recognition for 2025.
Where is W New York - Times Square located?
W New York - Times Square is located in New York City.
