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    VIV, Restaurant in New York City
    Restaurant

    VIV

    Hell's Kitchen, New York City

    Restaurant in New York City, United States

    The Read

    Price

    $30–50per person

    Dress

    Casual

    Why go

    VIV is a practical New York City pick when location and ease matter more than a documented chef, awards, or named menu specialties. Treat it as a flexible Midtown West option, and cross-shop Chalong if cuisine and price clarity are important before committing.

    About VIV

    Should you book VIV in New York City? Consider VIV when the plan calls for a casual venue. VIV is in New York City, and the dress code is casual. Beyond that, do not build the plan around cuisine, chef, price point, award, menu item, hours, or service format.

    For someone who has already been once, the next visit should be treated as a practical New York City option: go when the casual dress code fits the occasion and when the group is comfortable confirming current details directly before committing. With no cuisine, price, chef, awards, hours, or named dishes to anchor a stronger recommendation, this is not the place to over-plan around a specific format. Let availability and the New York City setting drive the decision.

    Use it for a casual New York City plan, not a detail-heavy destination gamble

    The strongest grounded case here is simplicity: VIV is a New York City venue with a casual dress code. If the plan needs a more defined brief, compare first with Chalong. Other natural cross-shops include Gazala Place, Il Divino, The Corner Chinese, and Amarone.

    For broader planning, use the New York City restaurants guide before locking the outing. If this stop is only one part of the plan, the adjacent guides for New York City hotels, New York City bars, New York City wineries, and New York City experiences can help keep the evening flexible.

    The takeVibe and best for
    Venue detailsLively
    Know before you goBefore you book
    Also considerAlternatives
    Restaurant contextNew York City, United States

    Planning details

    Location
    717 9th Ave, New York, NY 10019
    Reservations
    Book on OpenTable
    Website
    vivthainyc.com
    Phone
    +12125815999
    Explore New York CityNearby
    Around this placeMore Pearl picks
    The take

    The Take

    The Vibe

    VIV positions itself as a neighborhood restaurant that aspires to participate in contemporary fine-dining conversations. While rooted in Hell's Kitchen’s working-dinner culture, serving theatre crowds and longtime regulars, the restaurant is read through the lens of modern service and wine-program integration. The editorial focus is on how front-of-house, kitchen, and wine teams align, which gives the place a sophisticated, modern tilt without abandoning its neighbourhood sense of familiarity. The writing signals a room that balances polished, disciplined hospitality with the pragmatic rhythms of a busy Midtown-adjacent strip.

    Best For

    VIV is best suited to evening outings where theatre timing and a more considered dining experience matter. The address explicitly 'feeds theatre crowds,' making it a convenient pre-theater option, and its proximity to Midtown power corridors makes it a plausible choice for business dinners. At the same time, its placement in a working neighbourhood, where locals and habitual bookers dine, keeps it accessible for group or after-work evenings that lean toward a more elevated, special-occasion feel.

    Ordering Tips

    VIV’s signature items are Pad Thai and duck and those are safe starting points to sample the kitchen’s strengths. Given the piece’s emphasis on wine-program integration and the contemporary fine-dining models it references, ask staff about wine pairings or any coordinated progressions if you’re interested in an experience. Also keep in mind the neighbourhood draws regulars who 'book by habit,' so reservations are a sensible precaution on theatre nights and weekends.

    Venue details

    Ambiance

    Bright and upbeat atmosphere with high energy suitable for festive nightlife.

    Tags

    Vibe

    LivelyTrendyEnergetic

    Best For

    Casual HangoutAfter WorkGroup Dining

    Experience

    Open Kitchen

    At the Table

    Dress Code
    Casual
    Noise Level
    Lively
    Service Style
    Upscale Casual
    Meal Pacing
    Standard
    Capacity
    Medium
    Kitchen
    Modern
    Menu Format
    A la carte, Small plates
    Drinks Focus
    Signature cocktails
    Dietary
    Vegetarian friendly, Vegan options, Gluten-free options

    Signature Dishes

    • Pad Thai
    • duck
    Know before you go

    Know Before You Go

    Getting there
    717 9th Ave, New York, NY 10019

    Planning details

    Location

    Also consider

    Where to look if this does not fit

    Book Chalong instead if the group wants Thai food and a clearer $$$ expectation. Look at The Corner Chinese if Chinese food is the deciding factor.

    For a broader New York City dinner search, compare Gazala Place, Il Divino, and Amarone by location and availability first.

    Restaurant context

    How V{IV} compares in New York City

    VIV is the least defined choice in this set, which makes it useful only if convenience and availability are doing the work. Chalong is easier to judge upfront because it has a clear Thai, $$$ positioning; choose that when the group wants a known cuisine and a stronger price signal.

    Gazala Place, Il Divino, The Corner Chinese, and Amarone sit in the same practical cross-shop bucket: pick among them by cuisine preference, location, and availability rather than assuming a splurge-level experience. For a repeat visitor, VIV makes sense when the plan is already nearby and the meal does not need to carry the whole night.

    Explore New York City

    Around this place
    Read more on Pearl

    Discover more on Pearl

    Unlock the full VIV guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.

    Compare VIV

    V{IV} New York City and similar venues
    VenueLocationCuisinePriceAwards
    New York CityNo published awards
    Gazala PlaceNew York CityNo published awards
    ChalongNew York CityThai$$$
    2026 James Beard Award Semifinalists2025 Michelin Plate2025 Michelin Bib Gourmand
    Il DivinoNew York CityNo published awards
    The Corner ChineseNew York CityNo published awards
    AmaroneNew York City
    2026 OAD Top Restaurants in Europe RecommendedMichelin Guide Netherlands 20262025 Michelin 1 Star2024 Michelin 1 Star

    How VIV New York City compares with similar nearby venues.

    FAQ

    Frequently Asked Questions

    Is V{IV} good for a special occasion?

    Only if the occasion fits a casual New York City plan and your group is comfortable confirming current details directly.

    What should a first-timer know about V{IV}?

    Treat VIV as a New York City option with a casual dress code. Information on cuisine, price range, hours, chef, awards, or specific dishes is not available, so check the fit before making it your main plan.

    What should I confirm before going to V{IV}?

    No specific dishes, menu format, hours, or service details are available. Check VIV's current details directly before you go, or compare it with Chalong or Il Divino if you want another option to consider.

    What are alternatives to V{IV}?

    For comparison, consider Chalong, Gazala Place, Il Divino, The Corner Chinese, or Amarone. VIV is best approached as a casual New York City option unless you check more specific details directly.