La Rubia
SoHo-Little Italy-Hudson Square, New York City
Restaurant in New York City, United States
Book with PearlWhy go
La Rubia is a low-friction SoHo option for a date or small celebration when ease matters more than a heavily documented chef, cuisine, or awards story. Book it for a smoother downtown plan; choose Le Coucou instead if the occasion needs a clearer prestige signal and French $$$$ framing.
About La Rubia
Consider it when ease matters more than ceremony
The main reason to consider La Rubia is decision simplicity, provided you are comfortable confirming the practical details yourself. If the guest of honor wants another New York City option to compare, Le Coucou is one possible reference point.
Set expectations before building the plan.
How to think about value before committing
Before committing, decide based on risk tolerance. Choose another New York City option when cuisine, price control, or recognition needs to be clear in advance.
Planning details
- Hours
- Monday: Closed · Tuesday: 8 AM–12 AM
- Location
- 11 Howard St, New York, NY 10013
- Phone
- (212) 690-2012
Venue details
Ambiance
Vibrant and relaxed, with a hotel-lounge feel suited to drinks, casual meals, and all-day dining.
Tags
Vibe
Best For
Experience
At the Table
- Noise Level
- Lively
- Service Style
- Upscale Casual
- Meal Pacing
- Standard
- Kitchen
- Modern
- Menu Format
- A la carte, Small plates
- Drinks Focus
- Cocktails, Espresso
Signature Dishes
- Ceviches
- Seafood-based raw bar dishes
- Flatbreads
- Avocado toast
Know before you go
Know Before You Go
- Getting there
- 11 Howard St, New York, NY 10013
Planning details
Hours
- Monday
- Closed
- Tuesday
- 8 AM–12 AM
- Wednesday
- 8 AM–12 AM
- Thursday
- 8 AM–12 AM
- Friday
- 8 AM–2 AM
- Saturday
- 8 AM–2 AM
- Sunday
- 8 AM–4 PM
Location
11 Howard St, New York, NY 10013 · Directions
Restaurant context
How La Rubia compares in New York City
La Rubia is the easier, lower-ceremony choice in this set. Le Coucou is the clear splurge option because it carries a French $$$$ signal and a more formal special-occasion frame. Pick Le Coucou when the meal needs to impress on arrival; pick La Rubia when the plan needs less friction and the room does not need to carry the whole occasion.
The Tyger and Vybes 109 （气派é 楼） are better cross-shops when the group wants a more clearly defined night out and is open to a different mood. La Rubia is more useful for a compact date or small celebration where convenience matters; those peers are the better bet if the room and social energy are the deciding factors.
For value-focused diners, Spring Cafe and Nha Trang are the practical alternatives to check before committing. They make more sense when price sensitivity or casual group dining matters. La Rubia is the call when SoHo location and a smoother occasion plan outweigh the need for a clearly published price or cuisine brief.
Explore New York City
Around this place
Discover more on Pearl
Unlock the full La Rubia guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare La Rubia
| Venue | Location | Cuisine | Price | Awards |
|---|---|---|---|---|
| La Rubia | New York City | No published awards | ||
| Le Coucou | New York City | French | $$$$ | 2026 OAD Top Restaurants in North America Ranked · #88Star Wine Lists 20262026 Wine Spectator Best of Award of Excellence2025 OAD Top Restaurants in North America Ranked · #812025 Wine Spectator Best of Award of Excellence2025 New York Times Best Restaurants in New York City2025 Michelin 1 Star2024 OAD Top Restaurants in North America Ranked · #852024 Michelin 1 Star |
| The Tyger | New York City | No published awards | ||
| Vybes 109 （气派é 楼） | New York City | No published awards | ||
| Spring Cafe | New York City | No published awards | ||
| Nha Trang | New York City | No published awards |
How La Rubia in New York City: What to Know compares with similar nearby venues.
