L'industrie pizzeria

The Verdict

If you want a serious New York slice without committing to a sit-down meal, L'industrie Pizzeria in Williamsburg is the right call. It earns its place on the Pearl New York City restaurant list as a Pearl Recommended Restaurant (2025) and ranked #16 on Opinionated About Dining's Cheap Eats in North America for 2025, up from #50 in 2024. That upward trajectory reflects a real renovation and expansion at the Brooklyn address — this is not a place coasting on reputation. For food-forward visitors who want depth of ingredient quality at a casual price point, this is a strong booking.

Who Should Book

L'industrie works leading for solo diners, pairs, or a small group wanting a fast, quality lunch or early dinner without a reservation. Open daily from 12 to 10 pm, it fits neatly into a Williamsburg afternoon — before a walk, between museum stops, or as a low-commitment dinner when you don't want to plan ahead. If you're visiting from out of town and want to understand why New York pizza has its own category, this is a better starting point than a tourist-facing chain or a high-cover-charge dining experience.

The Space

The Brooklyn location at 254 S 2nd St has been renovated and expanded, and the result is a modern industrial room that manages to feel considered rather than generic. Metal, wood, and neutral tones across a spacious layout means it doesn't have the cramped, slightly chaotic feel of many NYC slice spots. Opinionated About Dining specifically noted the "well-balanced mix" of materials and a "welcoming atmosphere" , which, for a pizza counter, is worth mentioning. The space is comfortable enough to sit and eat rather than take a slice to the street, which matters if you're treating this as a proper meal stop rather than a grab-and-go.

Service and Value

The service model here is counter-style: you order, you eat, you leave. There's no table service to evaluate and no sommelier to tip. At a cheap-eats price point, the lack of tableside polish isn't a gap , it's appropriate. What the format does require is that the food carries the full weight of the experience, and based on OAD's recognition and a 4.7 Google rating across 4,674 reviews, it does. Margherita, Prosciutto and Burrata, and Pepperoni slices have all drawn specific attention from reviewers for ingredient quality and execution. A millefeuille dessert has also appeared in assessments , unusual for a pizzeria and worth noting as evidence that the kitchen takes finishing details seriously. For context, Leading Pizza in Williamsburg occupies a similar neighbourhood and price tier; L'industrie's OAD ranking places it higher in the current cycle. Artichoke Basille's offers a different slice style (thick, rich, Sicilian-influenced) for visitors who want to compare formats.

Practical Details

Manhattan location is also available and recommended by OAD for those based outside Brooklyn. No booking is required for either location , walk-in only. Hours are consistent: 12–10 pm, seven days a week.

Pearl Picks Nearby

Exploring beyond pizza? See our guides to New York City bars, New York City hotels, New York City wineries, and New York City experiences. For pizza worth seeking out in other cities, consider Ken's Artisan Pizza in Portland or 11th Street Pizza in Miami. If you're travelling more widely and want to benchmark against other high-recognition casual dining, Emeril's in New Orleans and Lazy Bear in San Francisco are Pearl-listed points of reference. For fine dining comparison in New York, see our full list of Pearl-recognised restaurants including Alinea, Single Thread Farm, The French Laundry, and Providence in Los Angeles.