L'industrie pizzeria
Pizzeria · Williamsburg, New York City
Restaurant in New York City, United States
Book with PearlThe Read
New York Slice Precision
Chef
Various
Dress
Casual
Why go
Ranked #16 on Opinionated About Dining's Cheap Eats in North America (2025) and Pearl Recommended, L'industrie Pizzeria in Williamsburg delivers ingredient-quality slices at a counter-service price point. No booking required, open daily 12–10 pm. The renovated Brooklyn space is more comfortable than most NYC slice spots, making it a strong pick for solo diners and small groups alike.
About L'industrie pizzeria
The Verdict
If you want a serious New York slice without committing to a sit-down meal, L'industrie Pizzeria in Williamsburg is the right call. It earns its place on the Pearl New York City restaurant list as a Pearl Recommended Restaurant (2025) and ranked #16 on Opinionated About Dining's Cheap Eats in North America for 2025, up from #50 in 2024. That upward trajectory reflects a real renovation and expansion at the Brooklyn address; this is not a place coasting on reputation. For food-forward visitors who want depth of ingredient quality at a casual price point, this is a strong booking.
Who Should Book
L'industrie works well for solo diners, pairs, or a small group wanting a fast, quality lunch or early dinner without a reservation. Open daily from 12 to 10 pm, it fits neatly into a Williamsburg afternoon; before a walk, between museum stops, or as a low-commitment dinner when you don't want to plan ahead. If you're visiting from out of town and want to understand why New York pizza has its own category, this is a better starting point than a tourist-facing chain or a high-cover-charge dining experience.
The Space
The Brooklyn location at 254 S 2nd St has been renovated and expanded, the result is a modern industrial room that manages to feel considered rather than generic. Metal, wood, neutral tones across a spacious layout means it doesn't have the cramped, slightly chaotic feel of many NYC slice spots. Opinionated About Dining specifically noted the "well-balanced mix" of materials and a "welcoming atmosphere", which, for a pizza counter, is worth mentioning. The space is comfortable enough to sit and eat rather than take a slice to the street, which matters if you're treating this as a proper meal stop rather than a grab-and-go.
Service and Value
The service model here is counter-style: you order, you eat, you leave. There's no table service to evaluate and no sommelier to tip. At a cheap-eats price point, the lack of tableside polish isn't a gap, it's appropriate. Margherita, Prosciutto and Burrata, Pepperoni slices have all drawn specific attention from reviewers for ingredient quality and execution. A millefeuille dessert has also appeared in assessments, unusual for a pizzeria and worth noting as evidence that the kitchen takes finishing details seriously. For context, Leading Pizza in Williamsburg occupies a similar neighbourhood and price tier; L'industrie's OAD ranking places it higher in the current cycle. Artichoke Basille's offers a different slice style (thick, rich, Sicilian-influenced) for visitors who want to compare formats.
Practical Details
Manhattan location is also available and recommended by OAD for those based outside Brooklyn. No booking is required for either location, walk-in only. Hours are consistent: 12–10 pm, seven days a week.
| Venue | Style | Price Tier | Booking Required | Hours |
|---|---|---|---|---|
| L'industrie (Brooklyn) | NY slice, counter | Cheap eats | No | Mon–Sun 12–10 pm |
| Leading Pizza | NY slice, counter | Cheap eats | No | Varies |
| Artichoke Basille's | Thick-cut, Sicilian-influenced | Cheap eats | No | Varies |
| Angelo's Coal Oven Pizza | Coal oven, sit-down | Mid-range | Recommended | Varies |
| Don Antonio | Neapolitan, sit-down | Mid-range | Recommended | Varies |
Pearl Picks Nearby
Exploring beyond pizza? See our guides to New York City bars, New York City hotels, New York City wineries, and New York City experiences. For pizza worth seeking out in other cities, consider Ken's Artisan Pizza in Portland or 11th Street Pizza in Miami. If you're travelling more widely and want to benchmark against other high-recognition casual dining, Emeril's in New Orleans and Lazy Bear in San Francisco are Pearl-listed points of reference. For fine dining comparison in New York, see our full list of Pearl-recognised restaurants including Alinea, Single Thread Farm, The French Laundry, and Providence in Los Angeles.
Planning details
- Hours
- Monday: 12–10 pm · Tuesday: 12–10 pm
- Location
- 254 S 2nd St, Brooklyn, NY 11211
- Website
- lindustriebk.com
- Phone
- (718) 599-0002
The take
The Take
The Vibe
L'industrie reads like a purpose-built slice counter that prizes discipline over novelty. The kitchen's minimal-ingredient approach is mirrored in a renovated, modern-industrial interior of metal, wood and neutral tones that feels considered rather than flashy. It operates as a neighborhood reference point in Williamsburg—not chasing trends but quietly setting a standard—so the atmosphere is energetic and focused, the kind of place where attentive simplicity and craft are the draw. The space swallows crowds without losing the clarity of its approach: this is a pizza shop that treats each pie as a deliberate act.
Best For
This is a go-to for weekday lunches, early evening slices and casual after-work meet-ups in Williamsburg. With consistent hours (open daily from noon to 10 pm) and an expanded footprint that absorbs neighborhood foot traffic, it suits solitary slice runs as well as quick group stops. The ordering rhythm is straightforward—come for a quality, no-frills pizza experience rather than a long sit-down service—and the shop’s reputation makes it a natural stop for locals and visitors who want a reliably good slice during lunch and dinner hours.
Ordering Tips
Lean into the shop’s fewer-ingredients philosophy to judge what it does best: order a Margherita to appreciate the intense tomato sauce and properly melted mozzarella that define the menu’s discipline. The Burrata is a signature choice if you want creamy richness, while the Spicy Salami supplies a sharper, more assertive flavor. For a sweeter, savory contrast, the Fig Jam & Bacon is a notable option. In short, simpler combinations showcase the dough and core ingredients; pick one of the shop’s highlighted pies to see why it’s a neighborhood reference point.
Planning details
Hours
- Monday
- 12–10 pm
- Tuesday
- 12–10 pm
- Wednesday
- 12–10 pm
- Thursday
- 12–10 pm
- Friday
- 12–10 pm
- Saturday
- 12–10 pm
- Sunday
- 12–10 pm
Location
Recognition and awards
Also consider
Also Consider
- Le Bernardin; French, Seafood, $$$$
- Atomix; Modern Korean, Korean, $$$$
- Eleven Madison Park; French, Vegan, $$$$
- Masa; Sushi, Japanese, $$$$
- Per Se; French, Contemporary, $$$$
Restaurant context
Comparing L'industrie Pizzeria against New York's fine dining tier; Le Bernardin, Atomix, Eleven Madison Park, Masa, and Per Se; is less a question of quality and more a question of what you're trying to do. Those five venues operate at $$$$ price points, require advance booking of weeks to months, are structured around multi-course formats with full table service. L'industrie is walk-in, cheap, counter-service. The only real question is whether you're choosing between a casual lunch and a special-occasion dinner, in which case they're not competing at all.
Where the comparison does matter is within the NYC pizza category. L'industrie's OAD Cheap Eats ranking (#16 in North America for 2025) is a more useful benchmark than any fine-dining comparison. Against Williamsburg neighbours like Best Pizza, L'industrie's current OAD position gives it a marginal edge in recognition; though both are serious slice options at similar price points with no booking required. If you want a sit-down experience with table service and a fuller menu, Don Antonio or Angelo's Coal Oven Pizza fill that gap at a modest step up in price and planning effort.
For a food-focused visitor building a New York itinerary, the practical decision is this: if you want one meal that earns a place on your list without any booking friction, L'industrie is the most straightforward option in the Williamsburg pizza category right now. If the goal is a full-scale dining event, the $$$$ venues above require advance planning and a different budget altogether; but they are not in competition with a well-made Margherita slice at a counter in Brooklyn.
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Unlock the full L'industrie pizzeria guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare L'industrie pizzeria
| Venue | Cuisine | Price | Awards | Booking Difficulty |
|---|---|---|---|---|
| L'industrie pizzeria | Pizzeria | 2026 50 Top Pizza USA Slice · #12026 OAD Cheap Eats in North America Ranked · #232026 Eater NY 38 Best Restaurants in New York City · #332025 OAD Cheap Eats in North America Ranked · #162025 50 Top Pizza World Best Pizza · #742024 OAD Cheap Eats in North America Ranked · #50Pearl Recommended Restaurants | Easy | |
| Le Bernardin | French, Seafood | $$$$ | 2026 Eater NY 38 Best Restaurants in New York City · #82026 North America's 50 Best Restaurants · #132026 New York Times Best Restaurants in New York City · #212026 OAD Top Restaurants in North America Ranked · #342026 Forbes 5-Star2026 La Liste Top Restaurants2026 Wine Spectator Grand Award2026 Les Grandes Tables du Monde Members2025 New York Times Best Restaurants in New York City · #3 | Unknown |
| Atomix | Modern Korean, Korean | $$$$ | 2026 OAD Top Restaurants in North America Ranked · #62026 New York Times Best Restaurants in New York City · #72026 North America's 50 Best Restaurants · #7Star Wine Lists 20262026 Les Grandes Tables du Monde Members2026 La Liste Top Restaurants2025 World's 50 North America's Best Restaurants · #12025 James Beard Awards · #12025 New York Times Best Restaurants in New York City · #2 | Unknown |
| Eleven Madison Park | French, Vegan | $$$$ | Star Wine Lists 2026 · #12026 OAD Top Restaurants in North America Ranked · #472026 Forbes 5-Star2026 Relais Chateaux Restaurants2026 Wine Spectator Grand Award2026 Les Grandes Tables du Monde Members2026 La Liste Top Restaurants2025 Robb Report 100 Greatest American Restaurants of the 21st Century · #32025 OAD Top Restaurants in North America Ranked · #218 | Unknown |
| Masa | Sushi, Japanese | $$$$ | 2026 OAD Top Restaurants in North America Ranked · #922026 Forbes 5-Star2026 OAD Top Restaurants in North America Recommended2026 La Liste Top Restaurants2025 OAD Top Restaurants in North America Ranked · #672025 Michelin 2 Stars2025 La Liste Top Restaurants2025 Forbes 5-Star2025 Michelin 3 Stars | Unknown |
| Per Se | French, Contemporary | $$$$ | 2026 OAD Top Restaurants in North America Ranked · #292026 Forbes 5-Star2026 Relais Chateaux Restaurants2026 Wine Spectator Grand Award2026 Les Grandes Tables du Monde Members2026 La Liste Top Restaurants2025 Robb Report 100 Greatest American Restaurants of the 21st Century · #102025 OAD Top Restaurants in North America Ranked · #922025 Relais Chateaux Award | Unknown |
Key differences to consider before you reserve.
FAQ
Frequently Asked Questions
Can I eat at the bar at L'industrie pizzeria?
L'industrie operates counter-style: you order at the counter and eat in. The renovated Brooklyn space at 254 S 2nd St has expanded seating in a modern industrial room, so finding a spot is easier than at many NYC slice shops. There is no bar in the traditional sense, but the counter format keeps things fast and low-friction.
Is L'industrie pizzeria good for solo dining?
It's one of the better solo options in the Williamsburg area. Counter service means no awkward single-seat table politics, the open daily 12–10pm window fits most schedules, a slice or two lands well without the commitment of a sit-down meal. OAD ranked it #16 on their 2025 Cheap Eats North America list, which means the quality justifies a solo detour.
What should a first-timer know about L'industrie pizzeria?
No reservation is needed; walk straight in. The Brooklyn location at 254 S 2nd St has been expanded and renovated, so the space is more manageable than it used to be. OAD's reviewers flagged the Margherita, Prosciutto & Burrata, Pepperoni as the slices worth your attention. If you're not in Brooklyn, there is also a Manhattan location OAD recommends equally.
Is lunch or dinner better at L'industrie pizzeria?
Lunch is the lower-friction option: earlier in the 12–10pm window, crowds are lighter. Dinner works fine but Williamsburg foot traffic picks up later in the week. For a weekday lunch, you can be in and out in under 30 minutes with no wait. Weekend evenings are busier, though the expanded space absorbs more than the old layout did.
How far ahead should I book L'industrie pizzeria?
No booking required at either the Brooklyn or Manhattan location; walk-ins only. Open daily 12–10pm. If you're planning a weekend visit, arriving earlier in the afternoon is the practical move to avoid any queue at the counter.
Can L'industrie pizzeria accommodate groups?
Small groups of 3–5 are fine given the expanded seating in the renovated Brooklyn space. Larger groups are harder to coordinate at a counter-service slice shop with no reservations. For a group meal with a table and service, you'd want a different format; L'industrie works best when speed and quality by the slice are the priority, not a shared sit-down experience.
