JOE & THE JUICE
Midtown-Times Square, New York City
Restaurant in New York City, United States
Book with PearlThe Read
Dress
Casual
Why go
JOE & THE JUICE is a practical Midtown stop for a quick drink or light bite, not a destination meal. Use it when speed and location matter more than atmosphere; for a fuller New York City lunch or dinner, compare La Esquina, Serafina Broadway, Brooklyn Diner USA, BKK New York, or Patsy's.
About JOE & THE JUICE
JOE & THE JUICE is a New York City venue with a casual dress code and published daily hours: 6 AM to 10 PM Monday through Friday and 7 AM to 10 PM Saturday and Sunday.
Plan around what is known rather than assuming a specific menu, service format, price point, or dining style. It can be considered alongside other New York City options when the basic fit is right for your schedule.
Use it as a casual New York City option
Key planning points are the casual dress code and the hours. Weekday openings begin at 6 AM, while weekend openings begin at 7 AM; closing is listed as 10 PM every day.
For more specific decisions, such as what to order, whether to plan a full meal, or how long to stay, confirm current details directly before going. Details like cuisine, menu format, price, seating setup, or service style are not provided.
Who should choose it, and who should skip it
Choose JOE & THE JUICE if a casual New York City stop with broad daily hours fits your plan. If you are comparing other dining choices, you can also consider La Esquina, Serafina Broadway, Brooklyn Diner USA, BKK New York, or Patsy's, depending on what is most convenient for your itinerary.
The honest verdict is simple: JOE & THE JUICE is best evaluated on its basics, New York City location, casual dress code, and daily hours. Anything beyond that should be checked directly with the venue before you build a plan around it.
Planning details
- Location
- 1758 Broadway High Street, New York, NY 10019
- Website
- joejuice.com
- Phone
- +1 646 741 8640
The take
The Take
The Vibe
Joe & The Juice presents a casual, city-focused energy built around a strong brand identity rather than fine dining polish. The Midtown location leans into dark interiors and a soundtrack-driven atmosphere, pairing playful staff personality with a streamlined, grab-and-go service model. It reads as a dependable daytime spot: familiar across neighborhoods, brisk in execution and visually consistent with the Copenhagen-born concept. The tone is informal and direct, geared toward repeat customers and passersby who value speed and a recognizable aesthetic over leisurely, plated service.
Best For
This Joe & The Juice is best for morning commuters, midday workers and anyone seeking a quick, reliable bite or beverage in a high-traffic Midtown corridor. The menu and operation are tuned to breakfast and lunch rhythms: coffee and cold-pressed juices, bowls and signature sandwiches make it a natural stop for solo visitors or small, informal meetups. Because it functions as a walk-in, no-reservation counter, it appeals to people on the move who prioritize convenience, consistency and a fast turnaround rather than long sit-down meals.
Ordering Tips
Expect a straightforward walk-up experience: the location operates as a counter-service, no-reservation outlet in a busy urban stretch. Peak morning and lunch periods are likely busiest given the emphasis on coffee, juices and grab-and-go items, so plan for quick service or visit during off-peak windows for a shorter wait. Popular menu items such as the Tunacado Sandwich, JOE’s Club Sandwich and the Acai Bowl are mentioned as signature choices—good default orders if you want an efficient, representative introduction to the menu.
Venue details
Ambiance
Bright, modern space with nice music, young energetic vibe, and spacious seating.
Tags
Vibe
Best For
Experience
Accessibility
At the Table
- Dress Code
- Casual
- Noise Level
- Conversational
- Service Style
- Counter Service
- Meal Pacing
- Quick Bite
- Capacity
- Medium
Signature Dishes
- Tunacado Sandwich
- JOE´s Club Sandwich
- Acai Bowl
Know before you go
Know Before You Go
- Getting there
- 1758 Broadway High Street, New York, NY 10019
Planning details
Location
Also consider
Where to go if this is not the right fit
If the plan needs a proper sit-down meal, choose Brooklyn Diner USA for a broader casual option or Patsy's for Italian. If ambiance matters more than speed, La Esquina is the stronger alternative.
Restaurant context
How it compares nearby
JOE & THE JUICE is the easiest choice when value means speed: no full meal commitment, no big sit-down rhythm, and a format that works for a quick pause. La Esquina is the better pick when mood matters more than efficiency, while Serafina Broadway makes more sense for a conventional seated Italian-leaning meal near the theater-and-hotel corridor.
Brooklyn Diner USA is the safer cross-shop for comfort food and a more substantial meal, especially if the group includes different appetites. BKK New York is the sharper alternative when the plan calls for a more food-focused lunch or dinner rather than a quick counter stop. Patsy's is the Italian comparison to choose when the meal itself is the point.
The decision split is clear: choose JOE & THE JUICE for low-planning convenience, Brooklyn Diner USA for a fuller casual meal, Serafina Broadway or Patsy's for Italian, BKK New York for a more focused restaurant choice, and La Esquina when ambiance carries more weight.
Explore New York City
Around this place
Discover more on Pearl
Unlock the full JOE & THE JUICE guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare JOE & THE JUICE
| Venue | Location | Cuisine | Awards |
|---|---|---|---|
| JOE & THE JUICE | New York City | , | No published awards |
| La Esquina | New York City | , | 2025 OAD Top Restaurants in Asia Ranked · #1892025 OAD Cheap Eats in North America Ranked · #4992024 OAD Top Restaurants in Asia Ranked · #1712024 OAD Cheap Eats in North America Ranked · #5022023 OAD Top Restaurants in Asia Ranked · #121 |
| Serafina Broadway | New York City | , | No published awards |
| Brooklyn Diner USA | New York City | , | No published awards |
| BKK New York | New York City | , | No published awards |
| Patsy’s | New York City | Italian | 2026 OAD Casual in North America Recommended2024 OAD Cheap Eats in North America Ranked · #1432024 OAD Casual in North America Ranked · #3272023 OAD Cheap Eats in North America in Ranked · #632023 OAD Casual in North America Recommended |
How JOE & THE JUICE New York City compares with similar nearby venues.
FAQ
Frequently Asked Questions
What are alternatives to JOE & THE JUICE in New York City?
Other New York City options to compare include Brooklyn Diner USA, Serafina Broadway, BKK New York, La Esquina, and Patsy's. Choose based on your schedule and confirm current details directly with each venue.
Is lunch or dinner better at JOE & THE JUICE?
The hours are 6 AM to 10 PM Monday through Friday and 7 AM to 10 PM Saturday and Sunday. A specific lunch or dinner service is not described, so plan only around the listed hours unless you confirm more details directly.
What should I order at JOE & THE JUICE?
What should a first-timer know about JOE & THE JUICE?
Expect a casual New York City venue with published hours of 6 AM to 10 PM on weekdays and 7 AM to 10 PM on weekends. Other details, including menu, service style, and seating, should be confirmed directly.
