The Soho Hotel, Firmdale Hotels
Soho, London
Hotel in London, United Kingdom
Book with PearlThe Read
Kit Kemp Residential Warmth
Price
$300–500per night
Why go
A strong Soho choice for families or celebration trips that need central London access without giving up design credibility. The Michelin 1 Key and 2026 Design Hotels membership make it a serious luxury option, so compare early with Ham Yard Hotel, Firmdale Hotels or Broadwick Soho if dates are tight.
About The Soho Hotel, Firmdale Hotels
The Soho Hotel, Firmdale Hotels is a London hotel to consider if you want a smart-casual setting with clear recognition.
The clearest recognition is Michelin 1 Key for 2025, which identifies the hotel as a recognised stay within Michelin's hotel selection. The Soho Hotel, Firmdale Hotels is also listed as a 2026 Design Hotels member, a useful affiliation for travellers comparing London hotels. Those accolades are the strongest reasons to treat it as a serious London option.
Key considerations before you book
If you are travelling with children or relatives, confirm room configurations, connecting-room options, extra-bed policies, and any child-related services directly before booking.
It is a London hotel with Michelin 1 Key recognition and Design Hotels membership. If your trip depends on a particular level of quiet, space, dining convenience, or family support, compare those details directly against alternatives such as Hazlitt's or Ham Yard Hotel, Firmdale Hotels before committing.
Who should book it, and who should cross-shop
Choose The Soho Hotel, Firmdale Hotels if you want a London stay with Design Hotels membership and Michelin 1 Key recognition. Readers comparing wider London stays can scan the London hotels guide.
If value, atmosphere, or brand style is the main filter, compare carefully with Dean Street Townhouse, Kettner's, Broadwick Soho, Hazlitt's, and Ham Yard Hotel, Firmdale Hotels. The Soho Hotel, Firmdale Hotels is easiest to justify for travellers who specifically want this property in London and appreciate its Michelin 1 Key and Design Hotels credentials.
Planning details
- Location
- Soho Hotel, 4 Richmond Mews, London W1D 3DH
- Website
- firmdalehotels.com/hotels/london/the-soho-hotel
- Phone
- +44 (0)20 7559 3000
The take
The Take
The Vibe
The Soho Hotel presents itself as a quietly confident, design-led retreat in the centre of Soho. A discreet mews entrance signals understatement rather than spectacle; inside, Kit Kemp’s layered interiors use saturated colour, considered pattern and generously scaled furniture to create a domestic sense of warmth. Rooms favour loft-like proportions and wide windows that pull in natural light, giving spaces an airy yet cocooning quality. The result is boutique luxury that feels personal and lived-in: stylish and refined without theatricality, with a comforting, human scale that softens its central-London setting.
Best For
This hotel suits travellers who value design, space and a quietly central location. It is especially good for business guests on multi-night working stays: the rooms’ loft-style proportions and generous windows make for comfortable, light-filled spaces where working and relaxing coexist. It also works well for weekend escapes and romantic getaways: the discreet entrance and intimate, domestic interiors create a more private, relaxed atmosphere than flashier Soho options. Celebrations and special stays can lean on the hotel’s distinctive suites; the property feels tailored to guests seeking personality and calm in the middle of the action.
Stay Tips
When booking, consider requesting one of the larger rooms or the Wallpaper-featured Soho Suite on the fifth floor. The hotel’s appeal is in its loft-style proportions and generous natural light, so ask for a room with wide windows to best experience that advantage. For multi-night working stays choose the more spacious room categories to make use of the extra floor area. The entrance is intentionally discreet, so follow the hotel’s directions to Richmond Mews when you arrive.
Venue details
Ambiance
Sophisticated and vibrant with unique, contemporary design featuring high-quality furnishings and original artwork; guests praise the quiet, comfortable atmosphere despite the lively neighborhood location.
Tags
Vibe
Best For
Experience
Amenities
View
Accessibility
About the Stay
- Rooms
- 96
- Check-in
- 15:00
- Check-out
- 11:00
- Property Type
- Boutique hotel
- Property Style
- Contemporary Luxury Boutique Hotel with Bold, Colorful Design Aesthetic and Personalized Service in a Prime Soho Location.
- Design Style
- Modern with Individually Decorated Rooms Featuring Original Prints, High Quality Furnishings, and Marble Bathrooms; Vibrant and Artistic Throughout.
- Airport Transfer
- Available
- Spa
- Yes
- Families
- Welcome
- Cancellation
- Moderate
Know before you go
Know Before You Go
- Getting there
- Soho Hotel, 4 Richmond Mews, London W1D 3DH
Planning details
Location
Soho Hotel, 4 Richmond Mews, London W1D 3DH · Directions
Also consider
Where to look if this is full
Try Ham Yard Hotel, Firmdale Hotels first if the goal is to keep a similar design-led London stay nearby. Try Broadwick Soho if the group wants a bolder Soho mood and can trade some calm for more theatre.
Hotel context
How it compares in Soho
The Soho Hotel, Firmdale Hotels is the safer luxury pick for travellers who want design credibility, central access, and a hotel that works for both couples and families. Dean Street Townhouse and Kettner's are better cross-shops when the brief is neighbourhood atmosphere and a more casual stay, but they do not carry the same Michelin 1 Key signal.
Hazlitt's is the one to choose for townhouse character and a quieter period feel; The Soho Hotel is stronger for a polished special-occasion stay with mixed-age guests. Broadwick Soho is the sharper comparison for guests who want a more expressive Soho mood, while The Soho Hotel is the more balanced choice for families who need comfort, location, and design without making the room feel secondary.
If securing a booking becomes the issue, Ham Yard Hotel, Firmdale Hotels is the most logical alternative because it keeps the Firmdale design language nearby. Choose Ham Yard for a larger-feeling hotel experience; choose The Soho Hotel when the priority is a central Soho base that feels composed rather than busy.
Around this place
Discover more on Pearl
Unlock the full The Soho Hotel, Firmdale Hotels guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare The Soho Hotel, Firmdale Hotels
| Venue | Location | Awards |
|---|---|---|
| The Soho Hotel, Firmdale Hotels | London | Top 25 Hotels in London: Readers’ Choice Awards 2026 · #172026 Design Hotels Collection2026 Mr & Mrs Smith Luxury Hotels2026 Michelin 1 Key2025 Michelin 1 Key |
| Dean Street Townhouse | London | No published awards |
| Hazlitt's | London | No published awards |
| Broadwick Soho | London | 2026 House & Garden Best Hotels in London2026 Mr & Mrs Smith Luxury Hotels2026 Michelin 1 Key2025 Michelin 1 Key |
| Kettner's | London | No published awards |
| Ham Yard Hotel, Firmdale Hotels | London | 2026 Design Hotels Collection2026 La Liste Top Hotels2026 Michelin 2 Keys2025 Michelin 2 Keys |
How The Soho Hotel, Firmdale Hotels compares with similar nearby venues.
FAQ
Frequently Asked Questions
How does The Soho Hotel, Firmdale Hotels compare to other London hotels?
Choose The Soho Hotel, Firmdale Hotels if you want this specific London property with Michelin 1 Key and Design Hotels recognition. Hazlitt's, Dean Street Townhouse, Broadwick Soho, Kettner's, and Ham Yard Hotel, Firmdale Hotels are natural comparison points, but confirm each property's current facilities, style, and booking terms before deciding.
