Hotel in Grand Rapids, United States
Amway Grand Plaza, Curio Collection by Hilton
150ptsDowntown Grand Rapids' conference-ready historic anchor.
About Amway Grand Plaza, Curio Collection by Hilton
Amway Grand Plaza is the most historically substantial full-service hotel in downtown Grand Rapids, and the right pick for business travelers and occasion stays who want Hilton Honors benefits with a property that has more character than a standard chain. Book it for the location and the loyalty points; compare it against the JW Marriott if service consistency is your priority.
Who Should Book Amway Grand Plaza
If you're traveling to Grand Rapids for a conference, a corporate meeting, or a downtown event and want a property with historic presence and a full-service setup, Amway Grand Plaza is the practical choice. It's also a reasonable pick for couples marking an occasion who want something more substantial than a standard Marriott box. The Curio Collection flag means Hilton Honors points apply, which matters if you're a frequent Hilton traveler.
The Property
Amway Grand Plaza sits at 187 Monroe Ave NW, putting it squarely in downtown Grand Rapids — walkable to DeVos Place Convention Center, the Van Andel Arena, and the city's main dining corridor along Monroe Center. For business travelers, that location is the core value proposition. You're not burning time or money on rides to your meetings.
As a Curio Collection property, the hotel leans on its historic bones rather than a cookie-cutter brand template. That's the promise of the Curio flag across the Hilton portfolio: independent character with chain-level consistency in service standards and loyalty integration. Whether Amway Grand Plaza delivers on that promise in its current form is something to weigh against the alternatives before you book.
The human element here matters more than at a transient business hotel. A full-service historic property lives or dies on its staff. Travelers who've stayed at comparable Curio Collection addresses — or at properties like Raffles Boston or The Fifth Avenue Hotel in New York City , know that service consistency is what separates a memorable stay from a forgettable one. At this tier in Grand Rapids, your comparison set is tight: the JW Marriott Grand Rapids offers more predictable service polish, while Amway Grand Plaza trades on personality and scale.
For anyone visiting Grand Rapids more broadly, the hotel's downtown position makes it a useful base for exploring the city's beer scene, art district, and restaurant row. Check our full Grand Rapids restaurants guide, bars guide, and experiences guide before you arrive.
Quick reference: Downtown Grand Rapids location · Hilton Honors eligible · Full-service historic property · Easy booking, no lead time required.
Compare Amway Grand Plaza, Curio Collection by Hilton
A quick look at how Amway Grand Plaza, Curio Collection by Hilton measures up.
Frequently Asked Questions
How is the pool and spa at Amway Grand Plaza, Curio Collection by Hilton?
Amway Grand Plaza offers on-site pool and fitness amenities, which is a practical differentiator from leaner downtown options like the Courtyard by Marriott Grand Rapids Downtown. That said, if a full-service spa is your primary reason for booking, confirm current amenity availability directly with the property before committing — hotel spa operations at this scale can vary by season and staffing. For a conference or multi-night business stay at 187 Monroe Ave NW, the recreational facilities add value without being the main event.
Do loyalty programs work at Amway Grand Plaza, Curio Collection by Hilton?
Yes — as a Curio Collection property, Amway Grand Plaza participates in Hilton Honors, so you earn and redeem points here. That makes it a straightforward choice over independent options like The Leonard At Logan House if you're accumulating Hilton status. Points redemption value varies by rate, so compare cash rates against points cost before booking, especially during Grand Rapids convention season when cash rates climb.
When is the best time to book Amway Grand Plaza, Curio Collection by Hilton?
Book early when DeVos Place Convention Center has a major event scheduled — the hotel's proximity to the convention center means rates and availability tighten fast around conference dates. Outside peak convention periods, Grand Rapids hotel rates are generally more flexible than comparable Midwest urban markets. If your dates are tied to a specific event, booking 6-8 weeks out is a reasonable target to secure preferred room categories.
Which room category is best at Amway Grand Plaza, Curio Collection by Hilton?
The property spans a historic tower and a newer wing, and rooms in the historic section tend to have more character — worth requesting if the aesthetic matters to you. For business travelers prioritizing function over atmosphere, a standard king in either wing does the job. If you're entertaining clients or want more space, the suite options at Amway Grand Plaza are a practical step up without requiring you to move to the JW Marriott Grand Rapids.
Is Amway Grand Plaza, Curio Collection by Hilton good for business travel?
Yes, straightforwardly so. The address at 187 Monroe Ave NW puts you walkable to DeVos Place Convention Center and Van Andel Arena, which covers most reasons a business traveler lands in Grand Rapids. The Hilton Honors integration handles loyalty tracking, and the full-service format means you're not hunting for a coffee shop or a functional lobby workspace. It competes directly with JW Marriott Grand Rapids on location and amenity depth — the right choice between them comes down to rate and your chain loyalty.
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