Amway Grand Plaza, Curio Collection by Hilton
Downtown Grand Rapids, Grand Rapids
Hotel in Grand Rapids, United States
Book with PearlWhy go
Amway Grand Plaza is the most historically substantial full-service hotel in downtown Grand Rapids, the right pick for business travelers and occasion stays who want Hilton Honors benefits with a property that has more character than a standard chain. Book it for the location and the loyalty points; compare it against the JW Marriott if service consistency is your priority.
About Amway Grand Plaza, Curio Collection by Hilton
Who Should Book Amway Grand Plaza
If you're traveling to Grand Rapids for a conference, a corporate meeting, or a downtown event and want a property with historic presence and a full-service setup, Amway Grand Plaza is the practical choice. It's also a reasonable pick for couples marking an occasion who want something more substantial than a standard Marriott box. The Curio Collection flag means Hilton Honors points apply, which matters if you're a frequent Hilton traveler.
The Property
Amway Grand Plaza sits at 187 Monroe Ave NW, putting it squarely in downtown Grand Rapids; walkable to DeVos Place Convention Center, the Van Andel Arena, the city's main dining corridor along Monroe Center. For business travelers, that location is the core value proposition. You're not burning time or money on rides to your meetings.
As a Curio Collection property, the hotel leans on its historic bones rather than a cookie-cutter brand template. That's the promise of the Curio flag across the Hilton portfolio: independent character with chain-level consistency in service standards and loyalty integration. Whether Amway Grand Plaza delivers on that promise in its current form is something to weigh against the alternatives before you book.
The human element here matters more than at a transient business hotel. A full-service historic property lives or dies on its staff. Travelers who've stayed at comparable Curio Collection addresses; or at properties like Raffles Boston or The Fifth Avenue Hotel in New York City, know that service consistency is what separates a memorable stay from a forgettable one. At this tier in Grand Rapids, your comparison set is tight: the JW Marriott Grand Rapids offers more predictable service polish, while Amway Grand Plaza trades on personality and scale.
For anyone visiting Grand Rapids more broadly, the hotel's downtown position makes it a useful base for exploring the city's beer scene, art district, restaurant row. Check our full Grand Rapids restaurants guide, bars guide, and experiences guide before you arrive.
Quick reference: Downtown Grand Rapids location · Hilton Honors eligible · Full-service historic property · Easy booking, no lead time required.
Part of
Curio Collection by Hilton46 locations on PearlPlanning details
- Location
- 187 Monroe Ave NW, Grand Rapids, MI 49503
- Website
- hilton.com/en/hotels/grrqqqq-amway-grand-plaza?SEO_id=GMB-AMER-QQ-GRRQQQQ&y_source=1_Mjg1Njc0Ni03MTUtbG9jYXRpb24ud2Vic2l0ZQ%3D%3D
- Phone
- +1 616 774 2000
The take
The Take
The Vibe
The Amway Grand Plaza reads as the city’s architectural statement: a meticulously restored Beaux-Arts landmark married to a late-twentieth-century glass-and-steel tower. The Pantlind’s lobby still performs like civic theater — coffered ceilings, gilded plasterwork and marble floors that amplify arrival into occasion — while the modern wing offers daylight and functional scale for groups. That contrast produces an experience that feels both ceremonious and pragmatic: guests encounter historic grandeur at the core of a busy, full-service property. The hotel projects an iconic, opulent energy rooted in preservation and institutional presence rather than fleeting trendiness.
Best For
This is a property built to host the city’s most consequential business and social gatherings. Its placement at the convention-and-event tier and the addition designed for large-group travel make it a natural choice for conferences, corporate stays and private events. The restored Pantlind spaces give celebrations and milestone dinners an appropriately formal backdrop, while the modern tower accommodates the logistics of group travel. It also suits weekend escapes for visitors who want to experience Grand Rapids’s historic downtown address and the theater of an early-twentieth-century lobby.
Stay Tips
When booking, be deliberate about which wing you prefer: request a room in the Pantlind tower if you want to immerse yourself in the restored Beaux-Arts atmosphere that defines the hotel’s character; choose the glass-and-steel tower if you prioritize natural light and the more pragmatic, column-free layouts favored by group travelers. For meetings or events, note that the property is described as convention-and-event level — coordinate directly with the hotel’s events team to confirm meeting spaces and capacities rather than assuming availability.
Venue details
Ambiance
Elegant public spaces blending vintage charm with modern comforts, featuring original woodwork, artistic seascapes, and skyline views from higher floors.
Tags
Vibe
Best For
Experience
Amenities
View
Accessibility
About the Stay
- Rooms
- 656
- Check-in
- 16:00
- Check-out
- 11:00
- Property Style
- Historic Luxury Hotel Blending Beaux Arts Heritage with Modern Tower Addition
- Design Style
- Italian Renaissance Facade with Neoclassical English Adams Interiors
Planning details
Location
187 Monroe Ave NW, Grand Rapids, MI 49503 · Directions
Also consider
Also Consider
- CityFlatsHotel - Grand Rapids, Ascend Hotel Collection; Notable alternative
- Courtyard by Marriott Grand Rapids Downtown; Notable alternative
- JW Marriott Grand Rapids; Notable alternative
- The Leonard At Logan House; Notable alternative
Hotel context
How It Compares
In downtown Grand Rapids, your main full-service competition is the JW Marriott Grand Rapids. The JW is the cleaner, more predictable choice; Marriott Bonvoy integration, consistent service standards, a modern fit-out that suits corporate travel. Amway Grand Plaza counters with historic scale and Hilton Honors eligibility. If your loyalty sits with Hilton, Amway wins by default. If you're indifferent on points, the JW is the lower-risk option for a business trip where consistency matters.
For travelers who want something with a distinct personality and a smaller footprint, CityFlatsHotel is worth considering. It's an Ascend Hotel Collection property (Choice Hotels), so the loyalty math is different, but it offers a boutique feel that Amway Grand Plaza doesn't match. And The Leonard at Logan House is the pick if you want a genuinely independent, intimate experience over a full-service hotel. For straightforward budget-conscious business travel where you just need a clean room downtown, the Courtyard by Marriott Grand Rapids Downtown does the job without the overhead of a historic property.
Bottom line: Amway Grand Plaza is the best fit for Hilton loyalists, convention-goers who want to walk to DeVos Place, travelers who want a Grand Rapids stay with some architectural weight to it. For pure service polish, book the JW Marriott. For character without the scale, book The Leonard. Use our full Grand Rapids hotels guide to compare availability and pricing across all four before you commit.
Explore Grand Rapids
Around this place
Discover more on Pearl
Unlock the full Amway Grand Plaza, Curio Collection by Hilton guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare Amway Grand Plaza, Curio Collection by Hilton
| Venue | Awards |
|---|---|
| Amway Grand Plaza, Curio Collection by Hilton | No published awards |
| CityFlatsHotel - Grand Rapids, Ascend Hotel Collection | No published awards |
| Courtyard by Marriott Grand Rapids Downtown | No published awards |
| JW Marriott Grand Rapids | No published awards |
| The Leonard At Logan House | No published awards |
A quick look at how Amway Grand Plaza, Curio Collection by Hilton measures up.
FAQ
Frequently Asked Questions
How is the pool and spa at Amway Grand Plaza, Curio Collection by Hilton?
Amway Grand Plaza offers on-site pool and fitness amenities, which is a practical differentiator from leaner downtown options like the Courtyard by Marriott Grand Rapids Downtown. That said, if a full-service spa is your primary reason for booking, confirm current amenity availability directly with the property before committing; hotel spa operations at this scale can vary by season and staffing. For a conference or multi-night business stay at 187 Monroe Ave NW, the recreational facilities add value without being the main event.
Do loyalty programs work at Amway Grand Plaza, Curio Collection by Hilton?
Yes; as a Curio Collection property, Amway Grand Plaza participates in Hilton Honors, so you earn and redeem points here. That makes it a straightforward choice over independent options like The Leonard At Logan House if you're accumulating Hilton status. Points redemption value varies by rate, so compare cash rates against points cost before booking, especially during Grand Rapids convention season when cash rates climb.
When is the best time to book Amway Grand Plaza, Curio Collection by Hilton?
Book early when DeVos Place Convention Center has a major event scheduled; the hotel's proximity to the convention center means rates and availability tighten fast around conference dates. Outside peak convention periods, Grand Rapids hotel rates are generally more flexible than comparable Midwest urban markets. If your dates are tied to a specific event, booking 6-8 weeks out is a reasonable target to secure preferred room categories.
Which room category is best at Amway Grand Plaza, Curio Collection by Hilton?
The property spans a historic tower and a newer wing, rooms in the historic section tend to have more character; worth requesting if the aesthetic matters to you. For business travelers prioritizing function over atmosphere, a standard king in either wing does the job. If you're entertaining clients or want more space, the suite options at Amway Grand Plaza are a practical step up without requiring you to move to the JW Marriott Grand Rapids.
Is Amway Grand Plaza, Curio Collection by Hilton good for business travel?
Yes, straightforwardly so. The address at 187 Monroe Ave NW puts you walkable to DeVos Place Convention Center and Van Andel Arena, which covers most reasons a business traveler lands in Grand Rapids. The Hilton Honors integration handles loyalty tracking, the full-service format means you're not hunting for a coffee shop or a functional lobby workspace. It competes directly with JW Marriott Grand Rapids on location and amenity depth; the right choice between them comes down to rate and your chain loyalty.
