Rocco Forte Hotels is known for its collection of individually distinctive luxury five-star hotels across Europe, each designed to reflect the unique character and culture of its location. Founded on the principle that guests deserve personalised, attentive yet non-intrusive service, the group emphasises a strong sense of place through locally-influenced design curated by co-founder and Director of Design Olga Polizzi. The brand is distinguished by its family-run ethos spanning four generations of hospitality expertise, its commitment to independently operated properties rather than a standardised chain model, and its portfolio of iconic landmark buildings including historic palazzi, grand city hotels, and resort properties. The group is also known for the Irene Forte Spa wellness concept and its culinary offerings at properties such as Brown's Hotel in London.
Rocco Forte Hotels was established as a family-owned independent hotel group by Sir Rocco Forte and his sister Olga Polizzi in 1996. In 2015, Italian state-backed investor CDPE Investimenti acquired a 23% stake for €80 million to support the group's expansion in Italy and Europe. In December 2023, Saudi Arabia's sovereign wealth fund, the Public Investment Fund (PIF), entered into a definitive agreement to acquire a 49% minority stake in the group, valuing the business at approximately £1.4 billion. As part of this transaction, CDPE Investimenti sold its entire shareholding. The Forte family retains majority ownership (51%) and control of the group, with Sir Rocco Forte continuing as Executive Chairman and Olga Polizzi as Deputy Chairman.