ASSET
Upper West Side (Central), New York City
Restaurant in New York City, United States
Book with PearlThe Read
Price
$50–100per person
Dress
Smart Casual
Why go
ASSET operates seven evenings a week on Columbus Avenue, offering consistent dinner service in a neighborhood that values reliability over flash. Without published cuisine details or chef credentials as of early 2026, it's a local option best suited for Upper West Side regulars seeking a steady weeknight table rather than a citywide destination booking.
About ASSET
ASSET is a New York City venue with evening hours seven days a week. It opens at 4 PM daily, closes at 10 PM Sunday through Thursday, and extends to 11 PM on Friday and Saturday. The dress code is smart casual.
There is no cuisine type, chef name, menu format, pricing tier, seating count, awards record, or specific service style. For broader context, Pearl-listed options may include Sempre Oggi and Essential by Christophe, but ASSET itself should be evaluated on these basics.
When to Go
ASSET’s schedule is straightforward: 4–10 PM Monday through Thursday, 4–11 PM Friday and Saturday, and 4–10 PM Sunday. Plan around the evening window. If timing matters, note that Friday and Saturday offer the latest closing time, while the other nights end at 10 PM.
How It Fits in New York City
With only hours and dress code available, ASSET is best described simply as a New York City evening option rather than a venue with a documented critical profile, cuisine identity, or price category. For visitors exploring New York City dining, ASSET is a venue to research further rather than one with enough detail for a highly specific recommendation.
Planning details
- Hours
- Monday: 4–10 PM · Tuesday: 4–10 PM
- Location
- 329 Columbus Ave, New York, NY 10023
- Reservations
- Book on Resy
- Website
- assetrestaurant.com
- Phone
- +12125171987
Venue details
Ambiance
Elevated yet welcoming, with a sexy industrial design of light oak, metal, and soft upholstery, dim bar-style lighting, and a bustling, lively energy typical of a popular neighborhood hotspot.
Tags
Vibe
Best For
Experience
View
At the Table
- Dress Code
- Smart Casual
- Noise Level
- Lively
- Service Style
- Upscale Casual
- Meal Pacing
- Standard
- Capacity
- Medium
- Kitchen
- Modern
- Menu Format
- A la carte, Small plates
- Drinks Focus
- Cocktails, Wine, Sake
- Dietary
- Vegetarian friendly
- Private Dining
- Available
- Opened
- 2019
Signature Dishes
- Gochujang salmon with black garlic risotto
- Lamb empanadas with manchego
- Filet mignon carpaccio
- Grilled octopus on rice and beans
Know before you go
Know Before You Go
- Getting there
- 329 Columbus Ave, New York, NY 10023
Planning details
Hours
- Monday
- 4–10 PM
- Tuesday
- 4–10 PM
- Wednesday
- 4–10 PM
- Thursday
- 4–10 PM
- Friday
- 4–11 PM
- Saturday
- 4–11 PM
- Sunday
- 4–10 PM
Location
Also consider
Also Consider
- Essential by Christophe, French, French Contemporary, $$$$
- Covacha, Mexican, $$
- Pappardella, Notable alternative
- Gari Columbus, Notable alternative
- Sempre Oggi, Italian, $$$$
Restaurant context
Without confirmed pricing or cuisine type, ASSET is difficult to position precisely, but its Upper West Side location and daily dinner hours place it in a competitive tier with Pappardella and Gari Columbus, both nearby and similarly focused on neighborhood repeat business. If you're comparing upward, Essential by Christophe delivers French technique at $$$$ with Michelin recognition, a clear step up in ambition and price. Sempre Oggi also operates at $$$$ with an Italian focus, offering a more refined room and established wine program. For value-conscious diners, Covacha serves Mexican at $$ and carries strong neighborhood word-of-mouth, a safer budget pick until ASSET's menu and pricing become public.
If ASSET can't accommodate your group or preferred timing, Pappardella and Gari Columbus are walkable alternatives with similar service windows. For a more polished occasion, move up to Sempre Oggi, it costs more but delivers the kind of consistent execution that justifies the premium in this part of town.
Explore New York City
Around this place
Discover more on Pearl
Unlock the full ASSET guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare ASSET
| Venue | Location | Cuisine | Price | Awards |
|---|---|---|---|---|
| ASSET | New York City | No published awards | ||
| Essential by Christophe | New York City | French, French Contemporary | $$$$ | 2026 OAD Top Restaurants in North America Recommended2026 James Beard Award Semifinalists2026 Wine Spectator Best of Award of Excellence2025 OAD Top Restaurants in North America Ranked · #5602025 Wine Spectator Best of Award of Excellence2025 Michelin 1 Star2024 OAD Top Restaurants in North America Ranked · #5842024 Michelin 1 Star |
| Covacha | New York City | Mexican | $$ | 2025 Michelin Bib Gourmand2024 Michelin Bib Gourmand |
| Pappardella | New York City | No published awards | ||
| Gari Columbus | New York City | No published awards | ||
| Sempre Oggi | New York City | Italian | $$$$ | 2026 Wine Spectator Award of Excellence2025 Wine Spectator Award of Excellence2025 Michelin Plate |
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How ASSET New York City compares with similar nearby venues.
FAQ
Frequently Asked Questions
What should a first-timer know about ASSET?
ASSET is in New York City and has evening hours seven days a week: 4–10 PM Monday through Thursday, 4–11 PM Friday and Saturday, and 4–10 PM Sunday. The dress code is smart casual.
Is ASSET good for a special occasion?
ASSET may work for an evening plan in New York City, but there are no awards, menu details, pricing, or service-style specifics available.
How far ahead should I book ASSET?
Reservation demand and booking windows are not available. Check directly with ASSET for current availability, especially if you want a Friday or Saturday evening time, when the venue stays open until 11 PM.
What are alternatives to ASSET?
Other Pearl-listed options to compare include Essential by Christophe, Sempre Oggi, Covacha, Pappardella, and Gari Columbus. Compare current hours, menus, pricing, and availability directly before deciding.
Is lunch or dinner better at ASSET?
ASSET’s hours begin at 4 PM every day, so plan for an evening visit. No lunch hours are listed.
