The Fuji Grill

Should You Book The Fuji Grill?

If you are weighing Japanese omakase options in central London, the most obvious comparison is Umu in Mayfair, which carries Michelin star recognition and commands a higher price point to match. The Fuji Grill, tucked inside Beaverbrook Town House on Sloane Street, sits at the same ££££ price tier but takes a different approach: a wider menu architecture that runs from full omakase at the counter through to bento boxes and an extensive à la carte. That flexibility is the reason to choose The Fuji Grill over a more rigid omakase-only format — it works across different group compositions and budget tolerances at the same table. If you have already done the counter once and want to know what to try on a return visit, the nigiri à la carte is the answer.

The Room and What to Expect

The setting is a considered one. Framed Japanese prints hang against walls that read quietly rather than loudly, lacquered furniture reinforces the visual logic of the space without tipping into theme-restaurant territory. The townhouse envelope — an English Sloane Street address, gives the room an unhurried, residential quality that separates it from the noisier dining rooms in the West End. For anyone who has visited once and found the atmosphere gentler than expected, that is not a shortcoming; it is the point. This is a room designed for conversation and focus, not theatre.

The Fuji Grill holds a Michelin Plate for both 2024 and 2025, which signals consistent kitchen quality without the pressure pricing of a starred room. For a hotel restaurant at this address and price level, both signals point in the right direction.

What the Kitchen Does Well

Technical strength here is in the nigiri. Skilfully made nigiri on an extensive à la carte is a meaningful differentiator in London, where many Japanese restaurants at this price point funnel diners toward a fixed omakase or a set menu with limited room to order around it. The Fuji Grill lets you build a meal around your preferences, which matters if you are returning and already know the format. The sake selection is notable and substantive, an authentic Japanese drinks programme inside a Chelsea townhouse is less common than it should be, it rewards diners who want to match sake to individual courses rather than defaulting to wine.

Full omakase, when that is the direction you want to go, is designed to be taken at the counter. If you are planning a second visit and have not done the counter yet, that is the next move. Counter seating at Japanese restaurants of this calibre is a qualitatively different experience from a table, the pacing, the interaction with the kitchen, the sequence of the meal all change. Book the counter specifically; do not leave it to chance on arrival.

For a point of global reference, the omakase tradition The Fuji Grill draws on is the same one you find at venues like Myojaku and Azabu Kadowaki in Tokyo, precision-led, counter-focused, ingredient-driven. That context is useful when calibrating expectations: The Fuji Grill brings a credible version of that tradition to a Chelsea townhouse setting, which is not an easy thing to do well.

How It Fits Your Visit

The ideal time to visit is midweek in the evening, when the room operates at its intended pace rather than under weekend pressure. Beaverbrook Town House draws a Chelsea and Knightsbridge clientele that tends to be quieter than the West End dinner crowd, so the room is unlikely to be overwhelming on any given night, but a Tuesday or Wednesday booking will give you the most settled experience. For other London restaurant options across cuisines and price points, see our full London restaurants guide.

Within London's Japanese dining tier, Chisou offers a more accessible price point for à la carte Japanese, while Ginza St James's sits at a similar level to The Fuji Grill with a different room dynamic. Humble Chicken is worth knowing for yakitori-focused Japanese if that format appeals. Akira rounds out the comparison set for anyone weighing options at the higher end of London's Japanese restaurant range.

Practical Details

The Fuji Grill is at Beaverbrook Town House, Sloane Street, London SW1X 9PJ. Price range is ££££. Booking is rated hard, this is not a walk-in venue, counter seats in particular should be secured well in advance. Request the counter specifically at the time of booking if omakase is your plan. For hotel options in the area, our London hotels guide covers the full range. For bars nearby, see our London bars guide. If you are planning a wider trip, our London experiences guide and London wineries guide are useful companions. For high-end dining beyond London, Waterside Inn in Bray, L'Enclume in Cartmel, Moor Hall in Aughton, Gidleigh Park in Chagford, Hand and Flowers in Marlow, and hide and fox in Saltwood are all worth considering depending on your itinerary.

Quick reference: Beaverbrook Town House, Sloane St SW1X 9PJ | ££££ | Michelin Plate 2024 & 2025 | Booking: hard, reserve in advance and request the counter.