The Fuji Grill

Should You Book The Fuji Grill?

If you are weighing Japanese omakase options in central London, the most obvious comparison is Umu in Mayfair, which carries Michelin star recognition and commands a higher price point to match. The Fuji Grill, tucked inside Beaverbrook Town House on Sloane Street, sits at the same ££££ price tier but takes a different approach: a wider menu architecture that runs from full omakase at the counter through to bento boxes and an extensive à la carte. That flexibility is the reason to choose The Fuji Grill over a more rigid omakase-only format — it works across different group compositions and budget tolerances at the same table. If you have already done the counter once and want to know what to try on a return visit, the nigiri à la carte is the answer.

The Room and What to Expect

The setting is a considered one. Framed Japanese prints hang against walls that read quietly rather than loudly, and lacquered furniture reinforces the visual logic of the space without tipping into theme-restaurant territory. The townhouse envelope — an English Sloane Street address , gives the room an unhurried, residential quality that separates it from the noisier dining rooms in the West End. For anyone who has visited once and found the atmosphere gentler than expected, that is not a shortcoming; it is the point. This is a room designed for conversation and focus, not theatre.

The Fuji Grill holds a Michelin Plate for both 2024 and 2025, which signals consistent kitchen quality without the pressure pricing of a starred room. A Google rating of 4.5 across 48 reviews is a small but positive sample. For a hotel restaurant at this address and price level, both signals point in the right direction.

What the Kitchen Does Well

Technical strength here is in the nigiri. Skilfully made nigiri on an extensive à la carte is a meaningful differentiator in London, where many Japanese restaurants at this price point funnel diners toward a fixed omakase or a set menu with limited room to order around it. The Fuji Grill lets you build a meal around your preferences, which matters if you are returning and already know the format. The sake selection is notable and substantive , an authentic Japanese drinks programme inside a Chelsea townhouse is less common than it should be, and it rewards diners who want to match sake to individual courses rather than defaulting to wine.

Full omakase, when that is the direction you want to go, is designed to be taken at the counter. If you are planning a second visit and have not done the counter yet, that is the next move. Counter seating at Japanese restaurants of this calibre is a qualitatively different experience from a table , the pacing, the interaction with the kitchen, and the sequence of the meal all change. Book the counter specifically; do not leave it to chance on arrival.

For a point of global reference, the omakase tradition The Fuji Grill draws on is the same one you find at venues like Myojaku and Azabu Kadowaki in Tokyo , precision-led, counter-focused, ingredient-driven. That context is useful when calibrating expectations: The Fuji Grill brings a credible version of that tradition to a Chelsea townhouse setting, which is not an easy thing to do well.

How It Fits Your Visit

The leading time to visit is midweek in the evening, when the room operates at its intended pace rather than under weekend pressure. Beaverbrook Town House draws a Chelsea and Knightsbridge clientele that tends to be quieter than the West End dinner crowd, so the room is unlikely to be overwhelming on any given night , but a Tuesday or Wednesday booking will give you the most settled experience. For other London restaurant options across cuisines and price points, see our full London restaurants guide.

Within London's Japanese dining tier, Chisou offers a more accessible price point for à la carte Japanese, while Ginza St James's sits at a similar level to The Fuji Grill with a different room dynamic. Humble Chicken is worth knowing for yakitori-focused Japanese if that format appeals. Akira rounds out the comparison set for anyone weighing options at the higher end of London's Japanese restaurant range.

Practical Details

The Fuji Grill is at Beaverbrook Town House, Sloane Street, London SW1X 9PJ. Price range is ££££. Booking is rated hard , this is not a walk-in venue, and counter seats in particular should be secured well in advance. Request the counter specifically at the time of booking if omakase is your plan. For hotel options in the area, our London hotels guide covers the full range. For bars nearby, see our London bars guide. If you are planning a wider trip, our London experiences guide and London wineries guide are useful companions. For high-end dining beyond London, Waterside Inn in Bray, L'Enclume in Cartmel, Moor Hall in Aughton, Gidleigh Park in Chagford, Hand and Flowers in Marlow, and hide and fox in Saltwood are all worth considering depending on your itinerary.

Quick reference: Beaverbrook Town House, Sloane St SW1X 9PJ | ££££ | Michelin Plate 2024 & 2025 | Booking: hard , reserve in advance and request the counter.

FAQ

• Can The Fuji Grill accommodate groups? The townhouse setting suits smaller groups better than large parties. Two to four diners is the format this room is designed for. If you are booking for a larger group, contact the restaurant directly to confirm what configurations are available , the counter seats are leading suited to two diners.
• Can I eat at the bar at The Fuji Grill? Yes, and for Japanese cuisine at this level you should. The omakase is specifically designed to be taken at the counter, and the counter experience changes the meal in ways a table does not replicate. Book the counter when you reserve, not on arrival.
• Is the tasting menu worth it at The Fuji Grill? The full omakase is the most technically demanding thing this kitchen offers, and at ££££ pricing it competes with some of London's stronger Japanese menus. If omakase is the format you want, yes , but the à la carte nigiri is the reason to return after your first visit, and at this price tier the flexibility is genuinely useful.
• Is The Fuji Grill worth the price? At ££££, The Fuji Grill is priced in line with the top tier of London Japanese dining. It holds a Michelin Plate for two consecutive years, a 4.5 Google rating, and the menu breadth , from omakase to bento to à la carte nigiri , gives you more ways to calibrate your spend than a fixed-format competitor. For the price, it delivers consistent kitchen quality in a room that does not oversell itself.
• What are alternatives to The Fuji Grill in London? Umu is the most direct high-end alternative and carries a Michelin star, making it the choice if formal recognition matters to you. Chisou is worth considering if you want strong à la carte Japanese at a lower price point. Ginza St James's is a peer-level option with a different atmosphere. For yakitori-focused Japanese, Humble Chicken is the recommendation.
• What should I wear to The Fuji Grill? Smart casual is appropriate at a minimum for a ££££ Michelin-recognised restaurant inside a Chelsea townhouse. The room is formal enough that jeans and trainers will feel out of place, but there is no evidence of a strict dress code policy. Err on the side of smart.
• Is The Fuji Grill good for a special occasion? Yes, with the right group size. Two diners doing the omakase at the counter is the occasion format this restaurant does leading. The townhouse setting, the sake programme, and the Michelin Plate recognition combine to give the meal a sense of occasion without the performative theatre of some West End special-occasion venues. For larger celebratory groups, confirm availability and room configuration before booking.