Cipriani is known for its philosophy of "Service, Simplicity, Pure, Freedom," emphasizing that to serve is first to love. The brand is celebrated for doing simple things perfectly with the finest ingredients, and is particularly famous for Harry's Bar in Venice, as well as the invention of the Bellini cocktail and Carpaccio.
The Cipriani group remains a family-owned business, currently managed by the fourth generation. Arrigo Cipriani, son of the founder Giuseppe Cipriani, is the majority owner. His son, Giuseppe Cipriani (born 1965), is the main business manager, while Maggio and Ignazio Cipriani, representing the fourth generation, are involved in helming Mr. C Hotels and Residences and Casa Cipriani.