The George

About The George

Founded by makeup magnate Bobbi Brown and her husband, real estate developer Steven Plofker, The George is something out of the ordinary for the New Jersey township of Montclair. Though it’s 12 miles to the west of New York City, it feels, from the inside, like a Greenwich Village mansion, as interpreted through the eyes of an eclectic, assured decorator; Ms. Brown herself serves as the project’s creative director, having dived head-first into this project just a day after walking away from her cosmetics empire. Ms. Brown isn’t afraid to sweat the details, and everything here is carefully chosen, from the Casper beds to the Dyson hair dryers to the one-off photographs, artworks, and antiques. The style incorporates a bit of downtown industrial style, plus a dash of the English country-house vibe, though it’s never excessively formal — you’ll feel equally at home in distressed denim or a tailored suit. The rooms vary in size and plan, thanks to the contours of the old inn, but from the relatively humble Standard Queen to the versatile Family Room to The George Suite, with its outdoor hot tub and garden, they’re all exceedingly comfortable. They’re also exceedingly well-equipped, with Nespresso machines, high-tech entertainment systems, and EO Products toiletries. It’d be hard to imagine a more welcoming introduction to the suddenly hip town of Montclair — and your hosts are only too happy to point you towards the best the township has to offer.

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