1 Hotels is known for its mission-driven luxury lifestyle, deeply rooted in sustainability and nature-inspired design. The brand emphasizes eco-friendly architecture, reclaimed materials, and bringing the outdoors in, creating sanctuaries that encourage guests to connect with nature and live mindfully. It offers unique experiences focused on wellness, local culinary adventures, and programs that give back to the planet.
1 Hotels is owned by Starwood Hotels, which was formerly known as SH Hotels & Resorts. Starwood Hotels is an affiliate of Starwood Capital Group, a global private investment firm. Barry Sternlicht, the founder of 1 Hotels, is also the Chairman and CEO of Starwood Capital Group, maintaining a significant role in the brand's overarching strategy and vision.