The Read
About this event
Each November, Piedmont’s famed white truffle takes center stage at this prestigious auction. In a live broadcast event linking Alba with cities like Hong Kong and New York, a select number of enormous and ultra-rare Tuber magnatum Pico truffles are sold to the highest bidders in dramatic fashion. Winning bids often reach tens or even hundreds of thousands of euros for a single truffle, the final “Pièce de Charité” garners special attention as its hammer price is pledged entirely to charity. The auction shines a spotlight on Alba’s culinary treasure while raising funds for hospitals and causes in Italy and abroad.
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