Forums & Tastings at ProWein 2026
A Düsseldorf wine fair program covering tastings, masterclasses, bars, stages and specialist formats.
Event
Tasting areas at ProWein 2026
Trade-focused wine hubs in Düsseldorf with structured comparisons by price point, market segment, region, nation, and category.
About the event
Structured wine zones across ProWein
These trade-focused wine zones at ProWein in Düsseldorf are built for comparison rather than random sampling. The format brings together hubs across exhibition stands and halls, including regional, national, and category-specific wine selections for trade visitors to assess side by side.
Price-point and market-segment comparisons
The I2A Tasting Area uses the Insights-to-Action framework to organize award-winning wines by price points and market distribution segments. Its structure is designed around orientation, comparability, and business relevance, with visitors tasting within relevant segments and comparing positioning.
Featured wines are supported by technical information sheets and product descriptions, adding a documented product layer to the tasting format. International areas also sit directly at country participations and joint stands, where typical national and regional wine styles are presented.
Curation partners
Meininger Verlag is named as the curation partner for the I2A Tasting Area in cooperation with MUNDUS VINI. The selection is tied to independent expertise, market-driven thinking, and a format intended to support business conversations and decision-making.
Access during the Düsseldorf fair
The wine zones operate during ProWein 2026. Access is open to registered ProWein 2026 trade fair ticket holders, and ProWein is organized by Messe Düsseldorf GmbH.
Frequently asked questions
What are the ProWein wine zones in Düsseldorf?
They are trade-focused tasting zones and hubs located across exhibition stands and halls so trade visitors can compare regional, national, and category-specific wines.
What is being poured in the I2A Tasting Area?
The I2A Tasting Area presents award-winning wines organized by price points and market distribution segments, using the Insights-to-Action framework.
How are the International Tasting Areas organized?
International Tasting Areas are placed directly at country participations and joint stands, where typical national and regional wine styles are showcased.
Who curates the I2A Tasting Area?
Meininger Verlag is the curation partner for the I2A Tasting Area in cooperation with MUNDUS VINI.
Who can access the wine zones?
Access is open to registered ProWein 2026 trade fair ticket holders.
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