Hotel Azucar

About Hotel Azucar

The Habita mini-empire expands to Veracruz, near San Rafael, a little beach town that makes Playa del Carmen look like the big city by comparison. It’s the perfect place for another design-savvy eco-retreat, featuring classic thatched-roof bungalows, albeit ones with crisp all-white contemporary bedrooms inside. The construction is sustainable and environmentally friendly, a reaction against the despoilment that followed in the wake of Mexico’s first mega-resorts. And unlike those mega-resorts, here the accommodation choices are few: one king bed or two, and that’s about it. All twenty bungalows come with private terraces and hammocks, which should give you some idea of what kind of place this is; Azúcar is about lounging in style. There’s a rather good seafood restaurant, an open-air library, a pool deck littered with beanbags and pillows, and huts on the beach, for communing with nature. Chill out with yoga, meditation and massage, or strike out on a bike, a horse, a raft, or on foot — there’s the fishing village of San Rafael, as well as plenty of wild countryside and the pre-Columbian ruins at El Tajín.

Recognized By

2025 Michelin Selected Hotels

Michelin

2025