One Hundred Shoreditch
Shoreditch, London
Hotel in London, United Kingdom
Book with PearlWhy go
One Hundred Shoreditch is a design-led independent hotel on Shoreditch High Street, well-placed for East London's restaurants, bars, the City. Booking is easy with no significant lead time required. It suits guests who want neighbourhood immersion over traditional hotel prestige; compare rates carefully against the standard room before upgrading to suite tier.
About One Hundred Shoreditch
One Hundred Shoreditch: Worth Booking?
Rooms at One Hundred Shoreditch are available most nights without significant lead time; this is not a hotel where you need to plan weeks ahead or work connections to get a booking. That accessibility is part of its appeal, but it also means you should weigh what you're getting for the money carefully before committing, especially given the concentration of strong competitors across East London and the wider city.
Positioned on Shoreditch High Street, One Hundred Shoreditch sits at the centre of one of London's most active neighbourhoods for restaurants, bars, creative industry. For guests who want to be inside the action rather than commuting to it from Mayfair or Belgravia, the location is a genuine practical advantage. Brick Lane, Spitalfields Market, a dense cluster of independent dining are walkable. Liverpool Street station is close enough to make City access direct and Heathrow reachable without a cab.
The hotel is positioned as a design-led independent, which puts it in competition with properties like NoMad London for guests who prioritise aesthetic over heritage prestige. If you're drawn to the East London postcode specifically, One Hundred Shoreditch delivers on neighbourhood immersion in a way that Claridge's or The Savoy cannot. The trade-off is service depth and the kind of formal infrastructure those addresses carry.
On the suite question: without current pricing data, the honest answer is to check the delta between standard and suite rates at the time of booking. At East London price points, suite premiums at independent hotels can look reasonable against the rack rate; but if the gap is significant, a well-appointed standard room here will likely serve most guests better than overspending for a larger footprint you won't fully use on a short city stay. The design quality in the room category you book matters more here than the category label itself.
Reservations: Book direct or via standard OTAs, no meaningful lead time required. Location: 100 Shoreditch High St, E1 6JQ, steps from Shoreditch High Street Overground. Leading for: Design-conscious travellers, East London itineraries, creative industry visits. Compare before booking: Check 1 Hotel Mayfair and 11 Cadogan Gardens if location flexibility is on the table. See our full London hotels guide for broader context, or explore London restaurants and London bars near this address.
Inside One Hundred Shoreditch
barSeed LibraryRanked #61 in the Top 500 Bars Best Bars 2025 list, Seed Library occupies a considered position in Shoreditch's drinking scene at 100 Shoreditch High St. The bar's placement in a globally recognised ranking signals a program that extends beyond neighbourhood novelty into serious spirits territory. Winter months, when the area draws a more focused crowd, are among the better times to visit.
rooftop_barFlorattica RooftopA flower-adorned rooftop bar above the City of London, Florattica Rooftop at Minories reimagines classic cocktails through a botanical lens, pairing precise technique with a sustainable ethos. Set against sweeping views of the EC3 skyline, it occupies the growing tier of London rooftop bars where the drink program carries as much weight as the panorama.
Planning details
- Location
- 100 Shoreditch High St, London E1 6JQ, United Kingdom
- Website
- onehundredshoreditch.com
- Phone
- +44 20 7613 9800
The take
The Take
The Vibe
One Hundred Shoreditch reads as a neighbourhood hotel that balances East London grit with considered design. The building sits flush with Shoreditch High Street and leans into material contrasts—exposed concrete, raw timber and curated vintage pieces—while lighting skews warm and low, tempering industrial edges with a comfortable, lived-in feel. It positions itself away from the formal luxury lane and instead feels like a polished, design-forward stop within a working urban block: urbane rather than fussy, contemporary rather than historicist. The result is a hotel that feels purposeful, quietly curated and rooted in the textura of its Shoreditch setting.
Best For
This hotel suits travelers who want to be in the thick of Shoreditch without signing up for its rougher edges. It appeals to visitors who prize proximity to creative businesses, bars and converted railway-arch venues, and to those who prefer a design-led, neighbourhood-facing base over a traditional, formal luxury hotel. Guests looking to combine access to the City with local nightlife or studio culture find it practical: the location bridges the financial district and East London’s independent scene, making it a good choice for short stays, creative-minded visitors and anyone after a neighbourhood-flavored London experience.
Venue details
Ambiance
Vibrant public spaces with high-energy bars and restaurants contrasted by sun-drenched, minimalist-chic guest rooms with neutral tones, natural light, and bespoke artwork creating tranquil sanctuaries.
Tags
Vibe
Best For
Experience
Amenities
Accessibility
About the Stay
- Rooms
- 258
- Check-in
- 15:00
- Check-out
- 12:00
- Property Style
- Contemporary Design Led Hotel Blending East End Cool with Tranquility, Positioned as a Grown Up Alternative to Its Predecessor Ace Hotel.
- Design Style
- Minimalist Chic with Neutral Color Palette, Custom Tapestries, Hand Painted Artworks, Wooden Totem Sculptures, Cork Clad Columns, and Bespoke Furniture by Tom Dixon Studio.
Planning details
Location
100 Shoreditch High St, London E1 6JQ, United Kingdom · Directions
Also consider
Also Consider
- Raffles London at The OWO; Notable alternative
- The Connaught; Notable alternative
- 51 Buckingham Gate, Taj Suites and Residences; Notable alternative
- Bvlgari Hotel London; Notable alternative
- COMO Metropolitan London; Notable alternative
Hotel context
Against the headline luxury competition in London, One Hundred Shoreditch is playing a different game. Raffles London at The OWO and The Connaught offer service infrastructure and heritage positioning that One Hundred Shoreditch does not aim to match; if those things matter to you, the West End is where you should be looking. One Hundred Shoreditch's argument is neighbourhood and design, not white-glove tradition.
Bvlgari Hotel London competes on design credentials too, but at a substantially higher price point with Knightsbridge positioning. If design is your primary driver and budget is flexible, Bvlgari will deliver more polish. For guests who want a design-conscious stay at a more accessible rate and genuinely prefer East London's energy to Knightsbridge's quiet, One Hundred Shoreditch is the more practical call. COMO Metropolitan London is worth comparing if wellness programming factors into your decision; COMO's spa offering is well-regarded and the Mayfair location is strong for a different kind of London trip.
The most direct competition for One Hundred Shoreditch is probably NoMad London, which targets a similar design-forward, experience-led guest profile but sits in Covent Garden. The neighbourhood choice between the two is the real decision: Covent Garden for theatre, dining density, West End access; Shoreditch for creative industry, independent food and drink, a faster-moving street scene. Neither is a clear winner; it comes down to what your London trip actually looks like day-to-day.
Around this place
Discover more on Pearl
Unlock the full One Hundred Shoreditch guide in Pearl, including awards, comparisons, FAQs, planning details, and nearby places.
Compare One Hundred Shoreditch
| Venue | Awards | Booking Difficulty |
|---|---|---|
| One Hundred Shoreditch | No published awards | Easy |
| Raffles London at The OWO | 2026 Virtuoso Luxury Hotel CollectionStar Wine Lists 20262026 Forbes 5-Star2026 La Liste Top Hotels2025 World’s 50 Best Hotels · #31Michelin 3 Keys 20252025 Michelin 3 Keys2025 Forbes 5-Star2024 World's 50 Best Hotels · #13 | Unknown |
| The Connaught | 2026 Forbes 5-Star2026 Virtuoso Luxury Hotel Collection2026 House & Garden Best Hotels in London2026 La Liste Top Hotels2025 World’s 50 Best Hotels · #292025 Michelin 3 Keys2025 Forbes 5-Star2025 Conde Nast Hotels Gold List2024 World's 50 Best Hotels · #46 | Unknown |
| 51 Buckingham Gate, Taj Suites and Residences | 2026 Forbes 4-Star2026 Virtuoso Luxury Hotel Collection2026 La Liste Top Hotels2025 Forbes 4-Star | Unknown |
| Bvlgari Hotel London | 2026 Forbes 5-Star2026 Virtuoso Luxury Hotel Collection2026 La Liste Top Hotels2025 Michelin 3 Keys2025 Forbes 5-Star | Unknown |
| COMO Metropolitan London | 2026 Forbes 4-Star2026 Mr & Mrs Smith Luxury Hotels2025 Michelin Selected Hotels2025 Forbes 4-Star | Unknown |
Key differences to consider before you reserve.
FAQ
Frequently Asked Questions
When is the best time to book One Hundred Shoreditch?
Book anytime with reasonable confidence; this is not a hotel that sells out weeks in advance under normal conditions. That said, Shoreditch gets busy during London Fashion Week, major tech conferences, summer weekends, so booking 5-7 days ahead for those periods is sensible. Last-minute availability is more reliable here than at comparable central London hotels, which makes it a practical option if your plans are fluid.
How is the location of One Hundred Shoreditch?
The address at 100 Shoreditch High Street puts you directly on the main artery of East London's creative and nightlife district. Overground and Underground connections at Shoreditch High Street and Liverpool Street are within easy walking distance, making the City, Spitalfields, the West End all accessible without a cab. If your agenda involves the East London tech scene, Brick Lane, or Columbia Road, this location is a practical base; more so than any hotel west of the City.
How is the pool and spa at One Hundred Shoreditch?
One Hundred Shoreditch has a pool and spa offering, which positions it ahead of most independently operated East London hotels that lack these facilities entirely. For a serious spa day, though, this is not in the same bracket as the dedicated spa operations at Bvlgari Hotel London or COMO Metropolitan. Treat it as a recovery amenity rather than the main event.
How does One Hundred Shoreditch compare to nearby hotels?
Within Shoreditch specifically, One Hundred Shoreditch is the most credible full-service hotel option; the area is not saturated with comparable competitors. Against West End or Mayfair properties like The Connaught or Raffles London at The OWO, it trades prestige address and heritage for neighbourhood character and lower rates. The decision comes down to whether Shoreditch is where you actually want to be: if your agenda is East London, this hotel makes that easier.
Which room category is best at One Hundred Shoreditch?
Without room-specific pricing data available, the general rule for this hotel type applies: avoid the entry-level category if budget allows, as standard rooms in design-forward hotels often sacrifice space for aesthetics. Mid-tier rooms or suites typically offer a more usable layout. If you're visiting for a longer stay or a special occasion, the suite upgrade is likely worth the gap.
How is the dining at One Hundred Shoreditch?
The hotel's dining is positioned as an active part of the offer, not a fallback for guests who don't want to go out. Shoreditch itself has strong independent restaurant options nearby, so the hotel dining needs to earn its place rather than rely on captive guests; and One Hundred Shoreditch is set up to compete on that basis. Specific menus and pricing are best confirmed directly with the hotel before booking if dining is a priority for your stay.
Is One Hundred Shoreditch good for business travel?
Yes, with caveats. The location works well if your meetings are in the City, East London's tech corridor, or anywhere accessible via Liverpool Street. It is a less obvious choice if your schedule is centred on Mayfair, Westminster, or Canary Wharf, where transit time adds up. The hotel's design sensibility and F&B; offering make it a more appealing base than a standard airport-adjacent business hotel, availability is generally reliable without long lead times.
