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    In Good Company: An Industry Welcome part of the Pebble Beach Food & Wine Trade Program Presented by Square
    Event

    In Good Company: An Industry Welcome in Pebble Beach

    An invite-only Pebble Beach Food & Wine Trade Program welcome reception and networking lunch with rare wines, spirits, small bites, and a fireside chat.

    Pebble Beach

    About the event

    Industry welcome format

    In Good Company is an industry welcome reception and networking lunch within the Pebble Beach Food & Wine Trade Program presented by Square. The event is part of Pebble Beach Food & Wine, and its format combines rare wines, spirits, small bites, and a fireside chat with featured talent.

    The source description frames the event for discerning professionals and describes the program through rare wines, spirits, small bites, and a fireside chat. That makes the trade-program structure central to the event rather than a general public tasting format.

    Featured hosts and location

    The named hosts are Gastón Acurio of La Mar and Kris Moon, Chief Operating Officer of a21. The event materials identify them as hosts, while the overall format separately identifies a fireside chat with featured talent.

    Hay's Place in Pebble Beach is the featured venue for the event. Pebble Beach is also the city associated with the event, aligning the venue listing with the broader Pebble Beach Food & Wine festival context.

    Access and planning basics

    Admission is invite only and accessible exclusively through the PBFW Trade Program application or the Trade Access Pass presented by Square. The event is scheduled for a Thursday in Pebble Beach, with the exact time handled by the event details rather than repeated here.

    For planning purposes, the key distinction is access: this is tied to the trade program rather than standard admission. The official event page and ticket path are available through the event’s booking information, while the page copy here keeps the focus on format, participants, and access requirements.

    Frequently asked questions

    What is In Good Company?

    It is an industry welcome reception and networking lunch within the Pebble Beach Food & Wine Trade Program presented by Square.

    Who are the named hosts?

    The named hosts are Gastón Acurio of La Mar and Kris Moon, Chief Operating Officer of a21.

    What food and drink are part of the format?

    The format includes rare wines, spirits, and small bites.

    Is there a discussion component?

    Yes. The format includes a fireside chat with featured talent.

    How is admission handled?

    Admission is invite only and accessible exclusively through the PBFW Trade Program application or the Trade Access Pass presented by Square.

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