Restaurant in São Paulo, Brazil
Michelin-recognised Brazilian at mid-range prices.
De Segunda has earned back-to-back Michelin Plates (2024 and 2025) while staying firmly in the $$ price tier — a combination that makes it one of the cleaner value cases in São Paulo's mid-range Brazilian dining scene. Located in Itaim Bibi, it is easy to book, consistently rated (4.4 across 687 Google reviews), and a practical choice for both pairs and small groups who want verified quality without the overhead of a destination tasting menu.
If you are deciding between De Segunda and A Casa do Porco for a mid-range Brazilian meal in São Paulo, the choice comes down to format: A Casa do Porco is louder, more theatrical, and harder to get into; De Segunda is quieter, more accessible, and earns its two consecutive Michelin Plates (2024 and 2025) through consistency rather than spectacle. For a value-conscious diner who wants verified quality without the booking scramble, De Segunda is the stronger call.
De Segunda sits in Itaim Bibi, one of São Paulo's more polished residential and dining neighbourhoods, on Rua Prof. Tamandaré Toledo. The address matters: Itaim Bibi is where the city's working restaurant culture intersects with genuine neighbourhood loyalty, which is a different proposition from the destination-dining circuit around Vila Madalena or the Jardins. If you are staying in or near Itaim Bibi, this is a local worth knowing. If you are travelling from elsewhere in the city, the Michelin recognition gives you a reason to make the trip.
The cuisine is Brazilian at the $$ price tier, which positions De Segunda clearly below the city's $$$-and-up creative Brazilian circuit — venues like Maní or the flagship tasting-menu format of D.O.M. What you get here is Brazilian cooking priced for regulars, not for occasions. That is not a criticism: it is the reason the Google rating sits at 4.4 across 687 reviews, a volume that reflects genuine repeat traffic rather than one-time destination visitors inflating a score.
Two Michelin Plates in consecutive years signals that the kitchen is cooking at a level the Guide considers worth recommending, without the formality or price premium of a star. The Plate is Michelin's marker for good cooking at a fair price — exactly the signal a value-seeker should weight when comparing options in a city as competitive as São Paulo. For context, São Paulo's Michelin selection is dense: earning a Plate two years running in Itaim Bibi, against the volume of serious Brazilian restaurants operating in this city, is a meaningful credential.
On the sensory side: the draw of a Brazilian kitchen at this price point is typically the layering of smoke, charred fat, and fermented or pickled elements that define the regional tradition. Without confirmed dish-level data, specifics about what is on the current menu should be verified directly with the restaurant. What the awards data and review volume together suggest is that the kitchen delivers those fundamentals reliably , which, for a $$ Brazilian spot, is the thing that matters most.
De Segunda's positioning as an accessible neighbourhood restaurant with consistent Michelin recognition makes it a practical group option for anyone who wants a credentialled meal without the coordination overhead of a high-end tasting menu format. A $$ price range is forgiving for groups where guests have different budgets, and Itaim Bibi's density of post-dinner options means the evening does not have to end at the table.
That said, confirmed private dining arrangements, room capacities, and group booking policies are not available in the current data. If you are organising a group of six or more, contact the restaurant directly before assuming private space is available. Compared to venues like Evvai or D.O.M. at the $$$$ tier, De Segunda is likely to be less formally set up for private event infrastructure , but more flexible on budget and easier to fill a table at short notice.
For smaller groups of two to four, De Segunda at this price point competes well against other Itaim Bibi options. Peer Brazilian restaurants worth comparing for group value in São Paulo include Balaio IMS and Banzeiro, both of which cover different regional registers of Brazilian cooking at accessible prices. If your group wants Amazonian Brazilian specifically, Banzeiro is the more targeted option. If the group is interested in broader São Paulo neighbourhood dining, our full São Paulo restaurants guide covers the range.
At the $$ tier with back-to-back Michelin Plates, De Segunda delivers one of the cleaner value propositions in São Paulo's mid-range. You are not paying for ceremony, a tasting menu structure, or a famous chef's name. You are paying for a kitchen that cooks Brazilian food well enough for Michelin's inspectors to recommend it two years in a row, in a neighbourhood where the local repeat-customer base keeps the 4.4 Google rating honest.
Compare that to A Baianeira or AE! Café & Cozinha for a sense of what São Paulo's accessible Brazilian dining range looks like. De Segunda's Michelin recognition puts it a step above the casual end of that spectrum without jumping to the $$$ price tier. For a value-seeker, that gap is the reason to book here over an unrecognised alternative at a similar price. You can also check our full São Paulo restaurants guide for a broader view of where De Segunda sits in the city's dining picture.
Elsewhere in Brazil, restaurants operating at a comparable value-to-credential ratio include Manga in Salvador, Manu in Curitiba, and Lasai in Rio de Janeiro , all worth knowing if your itinerary extends beyond São Paulo.
Booking difficulty at De Segunda is rated Easy. A Michelin Plate at the $$ tier in Itaim Bibi is unlikely to require weeks of advance planning the way a starred or $$$$-tier venue would. That said, with 687+ Google reviews and consistent Michelin recognition, the restaurant does have a following: booking a few days ahead for weekend evenings is sensible. Midweek tables should be more available at shorter notice.
Phone and website data are not confirmed in the current record. Approach booking via Google Maps, which lists the restaurant at R. Prof. Tamandaré Toledo, 160, Itaim Bibi, or check for current contact details on arrival in São Paulo. Hours are also unconfirmed in the current data , verify before visiting.
Dress code: unconfirmed, but a $$ Brazilian neighbourhood restaurant in Itaim Bibi is unlikely to enforce formality. Smart casual is a safe default. If you are coming from or heading to a business context, that level of dress will be appropriate.
If São Paulo is part of a broader Brazil trip, the São Paulo hotels guide, bars guide, and experiences guide cover the rest of the planning. Regional Brazilian restaurants worth knowing outside the city include Orixás North Restaurant in Itacaré, Rudä in Rio de Janeiro, and Mina in Campos do Jordão for the mountain wine-country angle.
Quick reference: Itaim Bibi, São Paulo | Brazilian | $$ | Michelin Plate 2024 & 2025 | Google 4.4 (687 reviews) | Booking difficulty: Easy.
| Venue | Price | Booking Difficulty | Value |
|---|---|---|---|
| De Segunda | $$ | Easy | — |
| D.O.M. | $$$$ | Unknown | — |
| Evvai | $$$$ | Unknown | — |
| Maní | $$$ | Unknown | — |
| Jun Sakamoto | $$$ | Unknown | — |
| A Casa do Porco | $$ | Unknown | — |
Key differences to consider before you reserve.
De Segunda is a practical group option for mid-range Brazilian dining in São Paulo. Its Itaim Bibi neighbourhood positioning and accessible $$ pricing make it a reasonable choice for groups of 4–8 without the booking friction of higher-end São Paulo venues. check the venue's official channels to confirm group arrangements, as private dining details are not publicly listed.
De Segunda's $$ pricing and neighbourhood restaurant format in Itaim Bibi suggest a relaxed dress code. Neat casual is a safe call — this is not the kind of Michelin Plate venue that enforces jacket requirements, unlike a formal tasting room like Jun Sakamoto or D.O.M.
At $$ with consecutive Michelin Plates in 2024 and 2025, De Segunda is one of São Paulo's cleaner value propositions at the mid-range. You are paying neighbourhood restaurant prices for food that has cleared Michelin's recognition threshold two years running — that ratio is hard to argue with.
Booking difficulty at De Segunda is rated Easy, so you are unlikely to need weeks of lead time the way you would at A Casa do Porco or Evvai. A few days ahead is generally sufficient, though weekend evenings in Itaim Bibi can tighten availability — midweek is the safest bet if your schedule is flexible.
Tasting menu details are not confirmed in available data for De Segunda. What is documented is that the venue holds back-to-back Michelin Plates at $$ pricing, which suggests the core offering — whatever format it takes — delivers consistent quality. Verify the current menu format when booking.
Keep this venue in your Pearl passport, rate it after you visit, and track it alongside every other place you collect.
